Meet our founder, chief creative officer and head makeup artist aka Halsey.

Inspired by and for our diverse and artistic community, we create makeup made with integrity and intention, for all stages of life. We are built on the truth that no one is just one thing -- humans are weird, complex, and entirely beautiful because of it. Everyone has their own messy, mad, and personal method to becoming our greater selves.
Make u(p) without rules. Made for the many of you.

About Face

Today I'm trying the About Face Fractal Lip Color in Thinkin' Liberty and this is such an interesting packaging. Very different than your typical lip gloss or lip color. Here is how it looks. I love love this color. I think it's so pretty. It's almost metallic-y instead of just being like a glittery type of lip color, but I do like it. I think it looks really, really lovely.

Hello So yeah, I'm getting addicted to this product by Boboface I had this Chuu And I just got this one and I haven't tried yet. So let's take this lipstick off and try it right now All right. I don't think it's gonna be a good match. Ah Let's put it there. It's gonna work Oh Oh, it's just so good And that's what it looks like I don't think Going with this makeup look but let's let's just forget about it. Okay, that's what we have right now Anyways It's given it's give tiny I Love it how it feels and it stayed forever on your lips. Bye

Hi my loves! We're gonna try this About Face Fractal Lip Color. It's in the shade Liberté. I like it. It's so cute! When you apply it, it's very soft. It's very very thin. It feels like nothing. And it dries super fast and like the color doesn't really come off. Obviously some of the shimmer comes off, but not the color. So I actually really like it. You give it a go? Let me know what you think!

Here's my first impression of the About Face Fractal Glitter Lip Color in the shade Magdalene. It has a long-lasting waterproof formula and super fine glitter particles that don't feel gritty on the lips. I had to apply two layers to get the formula super opaque, but it didn't crack or feel heavy which was nice, and I love that the glitter is multi-dimensional and shifts color in different lighting. I honestly don't think this color is really for me, but I love the idea of this product.

Hi so a couple weeks ago, I got this lipstick from about face and You don't understand. I was obsessed. I am still like it stays the whole night It's and it's perfect shiny So I had to get another one, of course, and this time I got this one this color right here. I Love it This is the color westward anyways, yeah, I'm just here to tell you guys that I am obsessed I might get more. Oh and my eyeshadow about face, too So, yeah, I'm literally obsessed with about face obsessed

Super smooth. It's not as thick as a traditional liquid lipstick. I find it very easy to over line your lips with liquid lipstick, whether or not that be on purpose. But it did apply super smoothly and easily.

Hello everyone, so on my lip I'm wearing this product. This is the About Face. It's a matte, matte lippy, so it's great. It's called Not Your Baby. I only applied one shade, literally one shade did all this. So let me reapply it. So this is how the, what is it called? The applicator looks like. And then this is how it applies. So it applies like, it's like smooth, but then it like goes matte. It's really, really nice. It's a beautiful color and it's not drying. Like it doesn't feel like it's drying my lips. You know how some matte formulas are still drying. This one's not, it's very hydrating and it's perfect to carry in your bag, which I really like. It's so compact. So yeah, definitely check out their products. They're fire.

Video Review of #ABOUT FACE Paint-It Matte Lip Color by Lauren nicole

Similar Products

Other reviews

About Face