Meet our founder, chief creative officer and head makeup artist aka Halsey.

Inspired by and for our diverse and artistic community, we create makeup made with integrity and intention, for all stages of life. We are built on the truth that no one is just one thing -- humans are weird, complex, and entirely beautiful because of it. Everyone has their own messy, mad, and personal method to becoming our greater selves.
Make u(p) without rules. Made for the many of you.

About Face

Today I'm trying the About Face Fractal Lip Color in Thinkin' Liberty and this is such an interesting packaging. Very different than your typical lip gloss or lip color. Here is how it looks. I love love this color. I think it's so pretty. It's almost metallic-y instead of just being like a glittery type of lip color, but I do like it. I think it looks really, really lovely.

Hi my loves! We're gonna try this About Face Fractal Lip Color. It's in the shade Liberté. I like it. It's so cute! When you apply it, it's very soft. It's very very thin. It feels like nothing. And it dries super fast and like the color doesn't really come off. Obviously some of the shimmer comes off, but not the color. So I actually really like it. You give it a go? Let me know what you think!

Hi so a couple weeks ago, I got this lipstick from about face and You don't understand. I was obsessed. I am still like it stays the whole night It's and it's perfect shiny So I had to get another one, of course, and this time I got this one this color right here. I Love it This is the color westward anyways, yeah, I'm just here to tell you guys that I am obsessed I might get more. Oh and my eyeshadow about face, too So, yeah, I'm literally obsessed with about face obsessed

Hey guys, so I'm back again this time with a different about face Product so the first lipstick I tried was this one right here, and it's called so long summer And I absolutely loved it, so I had to go ahead and try some more stuff from the brand this time I am trying out their more neutral shade lipstick, and this one is called obscure desire Now because this is a more neutral shade I also wanted to try it out with a Liquid no, that's not liquid. This is a lip liner. What are you saying? So these two products together are a perfect combination in my opinion I absolutely love it goes great with my short hair for the moment and I'm looking forward to trying out some more things from this brand so far. I'm really loving them. I'm obsessed

Trying the About Face Liquid Lip Paint in the shade Obscure Desire. This formula is really nice. It feels very lightweight, literally feels like you have nothing on. The applicator is super smooth and precise. This is how it looks immediately and then of course once it dries down, it does dry down matte.

Video Review of #ABOUT FACE Paint-It Matte Lip Color by Chaise

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