Meet our founder, chief creative officer and head makeup artist aka Halsey.

Inspired by and for our diverse and artistic community, we create makeup made with integrity and intention, for all stages of life. We are built on the truth that no one is just one thing -- humans are weird, complex, and entirely beautiful because of it. Everyone has their own messy, mad, and personal method to becoming our greater selves.
Make u(p) without rules. Made for the many of you.

About Face

Today I'm trying the About Face Fractal Lip Color in Thinkin' Liberty and this is such an interesting packaging. Very different than your typical lip gloss or lip color. Here is how it looks. I love love this color. I think it's so pretty. It's almost metallic-y instead of just being like a glittery type of lip color, but I do like it. I think it looks really, really lovely.

Hi my loves! We're gonna try this About Face Fractal Lip Color. It's in the shade Liberté. I like it. It's so cute! When you apply it, it's very soft. It's very very thin. It feels like nothing. And it dries super fast and like the color doesn't really come off. Obviously some of the shimmer comes off, but not the color. So I actually really like it. You give it a go? Let me know what you think!

Hi so a couple weeks ago, I got this lipstick from about face and You don't understand. I was obsessed. I am still like it stays the whole night It's and it's perfect shiny So I had to get another one, of course, and this time I got this one this color right here. I Love it This is the color westward anyways, yeah, I'm just here to tell you guys that I am obsessed I might get more. Oh and my eyeshadow about face, too So, yeah, I'm literally obsessed with about face obsessed

Love you for it. Love you for it. Love you for it.

So excited to share this About Faze product with you guys. This is the Paint It Lip Color in Matte. The shade is Slumber and I'm going to apply it on my lips so you can see what the shade looks like. It is a gorgeous brown nude tone. This pigment dries instantly and it stays put for so long. I highly recommend you try this brand and the lip paints. They're amazing.

Hey guys today, I'm trying out the about face paint it matte lip color in the color slumber This is the color so I'm gonna line my lips with a brown lip liner And now I'm gonna apply it You Okay, wow, I don't know if you guys can see this I mean, obviously you can but this is like the perfect nude color for me it gives me like bad be like Perfect. Perfect nude color. I love this formula. It looks so beautiful gorgeous and matte and I am just Living for this look. I think this is gonna be my go-to nude lipstick from now on

Video Review of #ABOUT FACE Paint-It Matte Lip Color by Jessica

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