Pink - 4oz
Keeping promises since 2015 In 2015, the world was in a happily unaware pre-apocalyptic state and Mark Ronson released Uptown Funk. Clean, natural and eco-friendly beauty was something new and exciting. That’s when APTO was born. Nowadays, people all over the world are asking for products that will not hurt their health nor the environment. It is a must, a condition, not a nice addition. And we think this is fantastic. We’ve learned a lot during these 5 years. We’ve made a few mistakes that led to some interesting anecdotes, because, in the end, well, we are only human. We knew that going 100% natural wasn’t the easiest option. However, our (real) in-house production, formulation and expertise with ingredients made APTO a brand that could promise and deliver. Our products do what they are supposed to do; no more, but no less. APTO surprises by not surprising. Who would’ve thought this would be a thing.
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