From One Product to a Whole Routine
For Britta Cox, “haircare” meant tons of time wasted washing her hair and waiting forever while it dried. Instead of helping her, Britta felt like her routine was holding her back. That all changed when Britta turned her focus to the ski industry. Britta took note of the high-performance fabrics found in ski wear that rapidly wick away moisture to keep skiers dry. Could that technology somehow be applied to haircare?

From that inspiration, Britta developed the first AQUIS hair towel. It was lightweight and easy to use, with a proprietary microfiber called Aquitex® that rapidly wicked away moisture. Britta had found her time-saving solution.

Years later, with her Rapid Dry Towels and Turbans selling over a million units each year, Britta’s tech-entrepreneur husband, Suveen Sahib, had his lightbulb moment: their approach to hair drying was to avoid using force and instead find innovative ways to work with hair - perhaps that mentality could be applied the whole haircare routine.

That approach has proven to be successful, with Britta and Suveen creating a complete line of products that rethink haircare. From that very first hair towel, there is now the AQUIS Prime Routine, a haircare system that focuses on hair when it’s at its weakest - when it’s wet - and works to make every hair strand as strong as it can possibly be.

After finding her own haircare solution, Britta now spends her days working to make haircare more effective, more accessible, and more fulfilling for women everywhere.

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Try out this new hair towel with me. This towel is antimicrobial, so it is meant to stay cleaner longer. And as you can see, I have a similar towel from Daily Concepts that is a true microfiber towel. It's quite a bit smaller than this, actually. So the Daily Concepts towel, like I said, it's smaller, it's softer, it's very stretchy. So I was concerned going into this that since this towel is so large and it doesn't stretch, that it was just going to flop off of my head, but it turns out that actually helped keep it on my head. And I realized after using this one for the first time that I actually prefer it not to have the stretch because the other one was a little too stretchy. It stayed too tight and then it pulled itself off of my head. But the entire time I was wearing this one, it stayed really secure, helped dry my hair super fast, and I really liked it.

It's a cocoon. Okay, so I actually am trying this Aquos Copper Sure hair towel right now. Okay, so first the appeal of this hair towel is it is copper infused, which means that you don't have to wash it as much because copper is antimicrobial. Personally, I don't really wash my hair towels that often once I let them dry just because my hair is already clean after the shower. But I do have to say this hair towel smells so good, oddly. It smells like, actually it kind of smells like cookies. This hair towel smells like cookies. It is not microfiber, so it's not as plush, but it does dry my hair really well. And upon licking it up, basically it's supposed to pull the water from your hair and then it actually settles in these little grooves here. And I do find that the hair towel gets pretty wet, but my hair does dry very fast.

Video Review of #AQUIS Copper Sure Rapid Dry Hair Wrap by Destinie Bruno

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