We are science-based luxury skincare sourcing only the purest botanicals and highest grade ultra-absorbent organic CBD blend for the highest level of self-care. Our proprietary BioAdvance CBD®️ delivery system ensures superior absorption into the skin.

The best skincare products are water-based - just like us humans. Water is the key to life - and the key to effective skincare. CBD is an oil and infusing it into water-based products is challenging, but the benefits are immense. Oil and water don't mix that's why CBD skincare currently on the market is oil-based and relies on catchy marketing tactics rather than actual science and results. 

After two years of research and formulation our scientists have developed our proprietary BioAdvanceCBD® delivery system and combined it with a unique water-soluble CBD blend to ensure superior absorption into the skin. By unlocking the true anti-inflammatory properties of CBD, our products uniquely maximize the skin's healing and renewal to combat signs of aging and environmental stress. But the true benefit of our water-soluble technology combined with our BioAdvance CBD®️ is that it increases absorption rates up to 30x and in half the time compared to traditional CBD and therefore is simply better! 

Science and Purity are the guiding principles of American Vanity - we offer a comprehensive line of clinical-grade skincare incorporating rich botanicals, probiotics, and ultra-absorbent organic CBD in our products.

Made in Los Angeles. We sought to create something that would inspire others, just like the City of Angels inspires us. With over 25 years of manufacturing and formulating experience, a history in skincare, and an innate desire to celebrate self-love, we were driven to find the perfect balance of science and nature, luxury and accessibility, confidence and quiet beauty — it is here where American Vanity was born. 

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