Whimsical modernity inspired, BONBONWHIMS is an AAPI-owned jewelry & accessory brand based in New York City, known for its Y2K-aesthetic designs and playful use of mixed materials such as enamel, resin and freshwater pearls.

Founded by Clare Ngai in 2021, BONBONWHIMS began as a passion project and a vehicle to raise awareness and funds for various BIPOC organizations. Some signature pieces such as the Ling Bling Rings, Rainbow Lucky Initial Rings, and Pop Drop Earrings quickly became iconic bestsellers and took the media and celebrity world by storm.

Within two years of the brand's launch, BONBONWHIMS has been recognized as a "trailblazing women-owned brand" on the TODAY Show, featured in the New York Times, and awarded as a Glamour Magazine "100 Best Women-Owned Brand" twice in a row in 2023 and 2024.

BONBONWHIMS Video Reviews