Asian cultures have long celebrated the illuminating effects of rice water as a secret beauty weapon for exceptionally strong and healthy hair. Inspired to see if it could help with her own hair concerns, our co-founder La La Anthony, experimented with her own mixtures on her hair and scalp, quickly seeing transformative results. She knew she was onto something that would help everyone - all hair types and textures - reveal their healthiest hair.
 
Fortified with our Signature Rice Water Complex, INALA’s line of hair care essentials is formulated with clean, cruelty-free ingredients to cleanse, strengthen and empower healthy hair.

INALA Video Reviews