OUR MANIFESTO: BORN IN AN ICONIC TATTOO STUDIO, ROOTED IN A DREAM OF UNRESTRAINED BEAUTY WITH A NONCONFORMIST & FEARLESS SPIRIT, WE STARTED A REVOLUTION WITH TATTOO-INSPIRED MAKEUP & LIMITLESS CREATIVITY. WE CONTINUE THIS LEGACY TATTOOS ARE THE BOLDEST FORM OF ARTISTIC SELF-EXPRESSION THIS DEEPLY PERSONAL INK SHOWS THE WORLD WHAT'S IN YOUR HEART: A TATTOO IS THE RESULT OF SOMETHING FELT SO PASSIONATELY THAT IT ACTUALLY BECOMES PART OF YOU. HERE'S WHAT'S PART OF US: WE CELEBRATE THE INDIVIDUAL: WE REJECT CONVENTIONAL BEAUTY STANDARDS & SAMENESS. WE ACCEPT THE BEAUTY OF OUR UNIQUENESS & FLAWS. WE GIVE A F*CK ABOUT THE WORLD: WE CARE FOR OUR PLANET & ALL THE BEINGS WHO INHABIT IT. WE BELIEVE OUTSIDERS ARE INSIDERS AND STAND UP FOR WHAT'S RIGHT. WE CREATE HIGH-PIGMENT, HIGH PERFORMANCE MAKEUP: INSPIRED BY TATTOO ARTISTRY. WE GIVE YOU THE TOOLS TO LIVE YOUR BEAUTY TRUTH. WE STAND FOR: KARA | VERITAS | DECORA | VALUE | TRUTH | BEAUTY WE ARE KVD: TATTOO-INSPIRED VEGAN BEAUTY