MEMORY LANE is a creative collective of veterans in the fashion game spanning over 2 decades of experience; but, who we are is not what's most important. What the brand strives to represent. That's what's most important. That is a form of story-telling through product and creativity. We have always looked at fashion as an art form and a way for an individual to express who they are in order to tell their own story. Memory Lane is an expression through apparel by recollecting something from the past and giving it new light. We create products to tell a story for generations to learn.

ML is a way for us to reference different periods in our lives from our adolescence to our experiences in this industry, with the ability to evolve as the brand grows into the future. One season might be inspired by the great outdoors, the next could be about a trip someone took somewhere enlightening.

Sure, clothing is what we know and what we're good at; but, it isn't where we plan to stop. The true form of creativity to me is having the ability to make shit! Being able to think of a solution to a problem and using creativity to solve it. I love designing apparel and accessories, but being in this industry has given me the opportunity to design stores, furniture, tradeshow booths, games and even short films. So, as we continue to build and tap into your memory, remember THIS is just the beginning.

We welcome you to join us on this journey and hope to inspire you to reminisce about something from your past to help create a movement for the future! Thank you.
-Dennis "Dee" Calvero

Memory Lane Video Reviews