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Not Your Mother's

NUELE [nū-el]
An expression in Swahili that means "your hair is vibrant, gorgeous, & powerful”.

NUELE is defining clean hair care by combining health, style, and performance for the modern individual. NUELE has the unique advantage of having founders that formulate and provide the health insight necessary to define clean hair care and create products that all women can safely use to define their individualities.

Created by two women scientists wanting desperately to have healthy, glowing, well nourished, manageable hair without using chemical relaxers or keratin treatments. Basically, we wanted to have it all; healthy hair care and the ability to show the many sides of hair that we have been blessed with. We want our customers to use our product(s) to define their individuality and choose how they want to express themselves to the world.

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