About Face

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Everyone has a story. Ours is original and authentic and sets us apart from every other beauty brand. Our makeup was born in a Los Angeles photo studio and put to the test by professional makeup artists and photographers. Right away we knew that our primers, foundations and lipsticks (all made cruelty-free) were the secret to perfect pictures.

We are proud to be the #1 cruelty-free face primer brand* in the U.S. and are constantly inspired by the photography studio and the makeup that performs within it. Smashbox products are tested for performance and wear in the most extreme studio conditions. 

Studio-tested & lifestyle approved, we aim to bring the magic of Smashbox Studios to makeup lovers everywhere and create hard-working makeup that keeps up with you.

#1 Cruelty-Free Face Primer Brand*
*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Measured Market, Makeup Brand Sales, 12 months ending May 2021.

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