How to stay competitive in an industry where everyone shows one thing and delivers another. An industry built on empty promises. One that profits from the customers' lack of knowledge and keeps its castle of glass perfectly intact because competitors use the same shady tactics and so they never point fingers.
Simple, the brothers decided to go with honesty. Their marketing idea was not “get a lot of investing money for ads” but rather the word of mouth about a company that wants to make a stand for a better, more ethical industry. One where customers know exactly what they’re getting. One that offers consumers complete transparency and honesty.
They simply decided to become competitive through honesty and quality, while memorable through their story… their dream of a better industry.

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