My grandfather was a scientist in England. For someone who spent the majority of his career developing vitamins + supplements, I was always surprised by how adverse he was to taking them himself.


I soon found out this was because he knew exactly how they were made. Did you know that 50% of the ingredients in most supplements are actually just chemical preservatives + fillers? I didn’t.


We figured there must be a better way.


The Nue Co. was born in 2017 with the aim of redefining the relationship we have with our health. We blend science and natural innovation to deliver effective, yet gentle solutions. That means working with clinically proven ingredients, as well as best practices from Ayurvedic and Chinese medicine. Our formulas are free from toxic preservatives, additives, flavourings and sweeteners, and our ingredients are responsibly sourced, with 95% of our materials being infinitely recyclable. We’re working on the other 5%


Our mission back then was simple, and it remains the same today. When in doubt, turn to food first. Nothing works better. When you can’t, take our supplements.

The Nue Co. Video Reviews