TiDBiTS is proudly a mother-founded and led brand.

Hi, we’re Kristi and David, married entrepreneurs, parents of two
little boys, and co-founders of TiDBiTS.

We both grew up enjoying candy, binging on the sugary classic brands and then crashing from an overload of sugar and processed ingredients.

Now that we’re adults, we've struggled to find a healthier candy option that has the same nostalgia and addictive quality but is something we can share and make sweet guilt-free memories with our children.

In the end, we simply couldn't find anything. Even the “better for you” options had ingredients like Red 40 and corn syrup.

Not to mention, they didn't taste good either!

We experimented through extensive trial and error to create a gummy candy that tastes as delicious as the old-school classics we grew up on, but with an upgraded and modern twist for the health-conscious customer. A guilt-free, family-friendly treat that checks all the boxes for a truly better for you candy.

From our family to yours, we hope you enjoy!

TiDBiTS Video Reviews