Established in 2009, UGLYDUKLYN aspires to elevate the premium streetwear space and inspire positive change through fashion, music, art, and education. 

UGLYDUKLYN’s unique perspective reflects founder Francis London’s connection to the 19th century fairy tale ‘The Ugly Duckling’ by Hans Christian Anderson. The story of an outsider’s evolution into true selfhood resonated with London, inspiring both the philosophy of UGLY - short for ‘Understand God Loves You’ - DUKLYN, and the brand’s aesthetic. That intersection inspired UGLYDUKLYN’s message of inward strength and outward elegance, communicated through the lens of high-end accessories and apparel. 

UGLYDUKLYN embodies the streetwear code of ethics, striving to make every collection - and each individual piece within it - unique and meaningful. London believes that ‘We should embrace everyone with love, no matter what they look like. Everyone has felt like an UGLYDUKLYN at some point in their lives, but through that adversity we can all become the swans we’re destined to be. No one should feel it’s wrong to be different. Ever.’

UGLYDUKLYN CLOTHING Video Reviews