Hi there, my name is Zoë Ayla Roukema, welcome to our shop, I'm very happy you're here. I launched Zoë Ayla Beauty Essentials in 2014 together with my brother who also happens to be my best friend. We had a clear vision and purpose, we wanted to offer high quality beauty essentials at their fair market value. Whereas big brands spend half of their sales on marketing and thus mark their products up super high, we looked for smarter ways to organically win over customers' hearts. Most predominantly by creating great products and via that route getting our customers to spread the word for us. Zoë Ayla Beauty Essentials remains a family run business that has grown explosively into a global team. Our team now consists of 9 different nationalities hailing from 4 different continents and we have offices in Montreal, New York and Amsterdam as well as warehouses in the USA, Canada and Europe. I'm extremely proud of what I've built together with my brother while being able to preserve the humble culture and foundation that we started with. We take pride in our products and collections and hope to work with you and continue this wonderful journey together.
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