ColourPop

The CTZN Story so far...

CTZN Cosmetics is a new-age makeup brand founded by three sisters Aleena, Aleezeh and Naseeha Khan. The Khan sisters identify themselves as third-culture kids, with their diverse backgrounds of being born in the U.S., raised in the U.A.E., with Pakistani ethnicity. 

The CTZN story came to fruition when founders Aleena, Aleezeh and Naseeha went shopping for cosmetics at a major beauty retailer and realized that not a single model in mainstream beauty campaigns looked like them, or better yet represented them. Models with 'middle brown' skin tones were hardly ever Southeast Asian or Middle Eastern. Beauty campaigns aside, the same issues were prevalent in beauty brands' product formulations, where certain skin tones and undertones are often not considered

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