Morgan, in their video review, introduces us to the Power Grip Primer + Niacinamide by e.l.f. Cosmetics. They describe it as the "evil step sister" of the primer they currently use every day. The first impression is that it is pink and noticeably thicker than their usual primer. Morgan compares it to an Elmer's glue stick, emphasizing its sticky texture. However, they are pleasantly surprised by the primer's ability to provide a nice glow without feeling overly greasy. They also appreciate how well their makeup stays in place throughout the day. After 10 hours, Morgan gives the Power Grip Primer + Niacinamide a glowing 10 out of 10 rating. Overall, this primer seems to offer a unique texture and long-lasting performance, making it a promising addition to one's makeup routine.