Lindsey, the founder of a beauty brand, recently tried the Big Mood Waterproof Mascara by e.l.f. Cosmetics and was amazed by the results. Lindsey had been using a more expensive Sephora brand mascara for years and was unable to find an affordable alternative until now. After applying only one coat of the mascara, Lindsey was "shook" and impressed with the results. Lindsey was so impressed with the mascara that they would be willing to pay more than the $8 price tag.