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Jason Wu Beauty was created out of my creativity and love for beauty. It was meant to make everyone feel gorgeous in their own skin, eliminate the need to mask yourself in so much product, and reject the exclusivity of upscale businesses. As an extension of my couture fashion brand, I wanted this collection to be feminine, elegant, and luxurious, but accessible and affordable to anyone.

My brand’s goal is to let your natural beauty speak for itself while adding just a little extra charm. And we hope to bring this simplistic yet alluring beauty as a completely guilt free indulgence. With formulas free of harmful chemicals, JWB can help you achieve an enviable soft glam effect that’s natural but not ordinary, effortless but not careless, luxurious and influential but not excessive.

Jason Wu Beauty

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♪ ♪ ♪ ♪ So this stuff is awesome, guys. It wore beautifully all day long.

So, I'm going to go ahead and get back to work. I'll see you guys later. 

Hi guys, this is for the Jason Wu, the primer effect. So I already put some on my eyes, a couple drops. I had never used primer on my eyes before because I was like, what do you use primer on your eyes for? I mean, I knew you use primer on your face, but it never occurred to me to use primer on our eyes. And sometimes, yes, like if you use too much, it'll get really dark like that. So you just got to kind of spread it evenly. You do not want it to look like a primer on your face. Like you don't want it to look that dark because if it does, then it's too much. You won't be able to see.

These are my first impressions on the Jason Wu eyeshadow primer. Okay, wow, a little bit goes a long way. Without primer, with eyeshadow primer. You

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Eye Injacent Wuz Eyeshadow Primer Cool Applicator. Blends in easy, works well.

Jason Wu, prime eye in medium. Wow, a little dab will do ya.

Hey guys! I got this Jason Wu eye primer in my last box. I don't tend to wear a lot of eyeshadow like every day, but that's partially because it doesn't last. I have hooded eyes and they're downturned, so when I'm wearing stuff it kind of just disappears, it gets kind of sweaty, it breaks up, which is a look. It's a very cool, grungy look, but it's not always what I'm going for. I'm working in an office, so I wanted to try out an eye primer to see if that would help, and it does! It worked! I really wanted the light shade, but that has been out of stock forever, so I got the medium one, and I don't hate it. It works really well, plus the darkness actually kind of enhances my eyes, so bonus!

Hi Flip! So I'm gonna be trying out Jason Wu's eye primer for the first time today so let's get into it. So it has this cool kind of like applicator tip to it. I do not wear eyeshadows at all but I've been trying to get on it more so it came out really easy, kind of a lot. So I'm just gonna dab it on my fingers and then apply it on my eyelids. So a lot came out of it the first time so I just blended it a little more off-camera. This is how it looks with it on and then without. So obviously it leaves a nice bright base for my eyeshadow so we'll see how it looks. I'm just gonna do the other eye. This is how it looks with both of them on. I really love the color. I think the color is super bright, super nice, definitely kind of matches my skin a little bit so awesome!

I'm going to be trying out the Jason Wu Beauty eyeshadow primer in the shade 03 Media. I usually don't use eyeshadow primers. I am somebody that has really really dry eyelids so for me eyeshadow primers have never really worked but I'm really really excited to try this. I zoomed you guys in so you can get a close-up of what it looks like. So I have a little bit of eyeshadow on this brush and I'm just going to put that into my crease. I really enjoyed how well this eyeshadow primer performed. Even though it didn't hold up well with my dry patch on my eyelid, it still blended all of my eyeshadows really easily. The pigment stayed on. There was absolutely no fallout and it was creamy and blendable and I would really really recommend this. I loved how it performed and I would definitely use it again for another makeup.

I'm trying the Jason Wu eye primer. It comes in like a nude shade. I've never really used eye primer before so I'm not really sure how much to put on my lids. Usually I've just had eyeshadow that's worked really well where I haven't needed it. But I noticed the other day my eyeshadow was kind of creasing a little bit. It comes in many different shades. I just wanted to try this kind of like beige-y shade out. I think that's a good amount. I'm not really sure. I will update you guys too at the end of the day just to see how my eyeshadow stays on. When I get really hot and sweaty that's when I notice it start to crease and whatnot. But it seems to be blending out pretty good.

to the Jason Wu eye primer. I've been out in the sun, in the heat, sweating for a few hours now. My eyeshadow definitely looks a lot better than what it normally looks like. You can see I did get my mascara kind of everywhere so but it's not creasing like it used to. It definitely looks a lot better than it used to after being on the sun for a long time. So this is a win for me. I will definitely keep using it. Very easy to apply which I really liked.

will use Jason Wu eyeshadow base. I'm gonna take my flat brush and lightly apply this eyeshadow base closer to my inner corner. See? I will take my blending brush and lightly powder it. I don't want it to look like a real cut crease, like an intense cut crease. This is so good.

Doing an eyeshadow look and to prime my eyes, I'm gonna be trying out the Jason Mu eyeshadow primer in the shade medium. I'm really liking that this brand has very minimal ingredients. It's cruelty-free, paraben-free, vitamin B added, vitamin E added, all that good stuff. No synthetic or anything like that. Okay so out of the packaging, this is what the little spout looks like so it's pretty cool. Okay so I'm putting it in my ring finger. I always just apply primers with my finger. I think I put a little too much. It's all blended out and a little goes a long way and it's kind of sticky so it's good. Let's put some eyeshadow on. Alright so my eyeshadow is done. So first impression, my thoughts, I love it. It's very sticky, a little goes a long way. I love the color. I wouldn't be able to update you guys until the end of the day to see how long it lasts.

Video Review of #JASON WU BEAUTY Wu-Prime Eye Eyeshadow Primer by lissy lau

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