Bime Beauty

IGK Hair

KITSCH

By leading with science, we engineer breakthrough solutions for your real-world hair problems. ‌ We are the science, you are the Living Proof.

In 2005, an unlikely combination of biotech scientists and renowned hair stylists came together to pioneer a first-of-its-kind haircare philosophy based in science. Our mission was to create inventive solutions designed to solve real-world hair problems.

Today, Living Proof is Science in Action, which means we’re at the forefront of scientific discovery, inventing and iterating on the latest innovations in haircare that deliver game-changing results for all types and textures.

More on Science in Action: Science is always evolving, and therefore, so are we. Staying ahead of the latest technological advances requires us to constantly raise the bar for ourselves and continually develop new products—and reformulate existing ones—to be even better than we believed possible.

120 global patents, 450+ formulas, 44 products, 200+ awards, and 16 years later, we continue to put research at the forefront of our formulations. Every single product is rigorously developed and tested at our in-house laboratories in Boston—not too far from our original home at MIT University.

Living proof

Not Your Mother's

Olaplex

Paul Mitchell

VERB

When I repurchase a hair product, it means that I truly love it. And this is my second bottle of this. This is the Living Proof Humidity Shield. This is the best frizz controller to add after styling. So typically I don't use hairspray because I don't like the feeling of it. I don't like my hair feeling crunchy. I want it to be soft, be able to run my fingers through it. But this guy helps. Do you see these little flyaways here? I get them no matter what. So this is like the best thing. You just spray a little bit on top. This won't take away volume or shine. And then what I do is I just run it through a little bit. And if you deal with frizz or it's humid where you live, this is a perfect humidity shield. And it also has UV protection when you restyle your hair. You guys need to try this.

Living by the beach my hair gets insanely frizzy so I have been loving this living proof humidity shield. After I style my hair I just go ahead and spray it all over my hair kind of as a finishing touch and it keeps my style frizz free all day.

1, 2, 3, 4 Don't know what you're saying You're flying higher than a plane And I'm not complaining It's getting too loud, we'll figure it out I'm out of my brain Your t-shirt is ripped and it's all the same You don't know my name It's getting too loud, we'll figure it out Oh my You say you wanna be mine All the time You say you wanna be Who's that guy? You say you wanna be But you already had it And I'm not about it, no

We're going to be styling my hair today with one of my favorite products. It's by Living Proof. It's their Flex Hairspray. This gives you that volume and that hold without making it look like you're wearing a helmet. It is just wait. So I put just a little bit in before I blow dry it. This is great if you have to use a hair dryer or a flat iron. Okay and this is the after. This is two inches. It's not super stiff. It's not really going anywhere but let's hold it a little more. And by the way, this smells incredible. I'm obsessed.

Okay, I know I won't shut up about living proof, but this flex hairspray is so worth the money It is not sticky not crunchy and your hair will last all day exactly how you've done it. You can see here I just put it in these curls and like I can easily run my fingers through them

Okay, you guys I wanted to test out a hair product so bad because I love all things hair So i'm going to try the living proof flex Hairspray, this also says that it sets shapes and finishes. So So I have just curled my hair. There is no product in it at all, but it obviously needs volume So we need to try this out. I'm going to shake it and then i'm going to pull my hair back This is what I always do with every product pull my hair back Spray Yes 13 out of 10 like And the smell Is amazing like this is so nice. Okay, you guys what do we think it is not a harsh hairspray? So it's not giving a crunchy vibe Very nice. I like it

Video Review of #LIVING PROOF Style Lab Flex Hairspray by Jamie Greenberg

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