ColourPop

e.l.f. Cosmetics

Kim Chi Chic Beauty

LAMEL

Milk Makeup

Made with compassion for the planet, animals, and you

Our Story

We are an accessible wellness beauty brand that creates innovative, high-performance products leading with natural ingredients & compassion for the planet, animals and you.

When I started Pacifica 25 years ago, it wasn’t because I was like: there aren’t any brands that work for me. It was that I was not seeing brands that aligned with my values AND were effective at the same time. I thought my goal was a simple one: create products using natural ingredients that were vegan and minimized the use of petrochemicals. It turns out this is actually really hard, especially before suppliers caught up to consumers. I had to learn a lot about sustainability, naturals, our dependance on industrial farming and the petrochemical industry. I’m proud to say 25 years later that we’ve stayed firm on our mission of leading with compassion for the planet, animals and you – always being cruelty-free & vegan, continuing to challenge ourselves and the beauty industry on sustainable packaging, developing with clean, naturally-derived and effective ingredients, and having a positive impact (social justice, etc…)

– Brook Harvey-Taylor, Founder & CEO

Our Five Brand Truths

Vegan, Cruelty Free, Clean Beauty, Better Packaging, Social Justice

Pacifica

Smeg

The Ordinary

Tower 28 Beauty

The first step to your makeup routine is to add Pacifica's Dreamlit Glow Under Eye Brightener, which helps to minimize the appearance of puffiness and fine lines while reflecting light for a brighter and smoother under eye. If you've used Dragon's Transformation Powder, this is the same thing, only at half the price. Just apply a thin layer under your eyes. It stays put for hours, and then you apply your makeup over it. It'll brighten your dark under eye circles and reduce any puffiness. Don't think of it as a concealer, but instead look at it as a hydrating cream that reduces any imperfections under your eyes. Pacifica.

When I walked in the club, everything changed when I walked in the club. He was looking at me like, wow, you're on my body, I drip in the club. So he says, I heard you're a singer, I live in a penthouse, it's on the east side. I can tell what he implied, I don't just make decisions, I make after midnight laughs. And that's why I'm in the club.

Video Review of #PACIFICA Dreamlit Glow Undereye Brightener by Lily

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