Burt's Bees

COSRX

Covergirl

e.l.f. Cosmetics

Honest Beauty

innisfree

ITEM Beauty

Made with compassion for the planet, animals, and you

Our Story

We are an accessible wellness beauty brand that creates innovative, high-performance products leading with natural ingredients & compassion for the planet, animals and you.

When I started Pacifica 25 years ago, it wasn’t because I was like: there aren’t any brands that work for me. It was that I was not seeing brands that aligned with my values AND were effective at the same time. I thought my goal was a simple one: create products using natural ingredients that were vegan and minimized the use of petrochemicals. It turns out this is actually really hard, especially before suppliers caught up to consumers. I had to learn a lot about sustainability, naturals, our dependance on industrial farming and the petrochemical industry. I’m proud to say 25 years later that we’ve stayed firm on our mission of leading with compassion for the planet, animals and you – always being cruelty-free & vegan, continuing to challenge ourselves and the beauty industry on sustainable packaging, developing with clean, naturally-derived and effective ingredients, and having a positive impact (social justice, etc…)

– Brook Harvey-Taylor, Founder & CEO

Our Five Brand Truths

Vegan, Cruelty Free, Clean Beauty, Better Packaging, Social Justice

Pacifica

Pretty Vulgar

RMS Beauty

SOME BY MI

The Ordinary

Too Faced

Tower 28 Beauty

Yes To

John Gonzalez

Eve Lewis

Nicole  Christian

Angel R

🌺Maria Maria🌺

Spoken Queen

Armani Clancy

Dawn R. Auron Butt

Alondra M.✨

Jojo Louise

Haley Jean

Anna Hoover

Lauren nicole

leaaira wheeler

Wanda Lei

Justa Doti

Elizabeth  Barbarick

Madison Applegate

Maureen Shannon

Orianna Alexandra

shayla  biegler

Ramey Rudolph

Shamarra Pace

Jennifer Gonzalez

Jessica Blum

Video Review of #PACIFICA Strawberry Peach Body Wash by Madison Applegate

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