The RMS Beauty Lip2Cheek in the shade Beloved is a perfect choice for those with pale skin looking for a rosy blush color for the fall and winter seasons. Lizzie, the reviewer, demonstrates that although it appears bright red in the jar, it applies beautifully on the cheeks and lips. The application is effortless, as Lizzie simply uses her fingers to apply and blend the product. The Lip2Cheek leaves a natural and radiant finish on the skin. Overall, this product is highly recommended for its versatile use as both a blush and lip color, and its ability to provide a flattering rosy hue for pale skin tones.