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Award Winning clean makeup for sensitive  and acne prone skin. Our makeup gives natural coverage and colour that heals. 

Oprah Beauty O-ward - Best Blendable Powder 2022
Self Healthy Beauty Award - Best Powder Foundation 2022

Our founding philosophy is to create blendable, natural, everyday makeup that is GOOD for even the most sensitive and textured skin. This means that we keep out all known skin irritants and pore cloggers - found in most other mineral and conventional makeup formulations.

The Good Mineral was born from the knowledge that not all mineral ingredients are good for your skin. Not all cosmetic powders are created equally and in this new inclusive world, two black sisters with acne-prone, sensitive skin are looking at mineral pigments from a new perspective: extracting only the best ingredients, wiping out all known skin irritants (bismuth), and creating rich, lasting and high performing color mixes for every shade of skin.

Years of hand formulation on the kitchen table and 50,000+ skin matches later, The Good Mineral was born, the ultimate in clean makeup, that supports even the most sensitive skin and skincare routines.

Our range was hand-formulated specifically for super sensitive skin, from scatch and tested on real skin. It is so gentle that even if you have reactive skin, with conditions like acne, rosacea, psoriasis, eczema you can still get glowing comfortable coverage that does not look like a mask.

Preservative Free
Fragrance Free
Oil Free
Synthetic Dye Free
Cruelty Free 
Vegan
Talc free
Acne friendly

The Good Mineral

This is before and this is after. So I've already applied beige one of this mineral foundation, which I've been loving. I actually have beige two, which is why I want to show you guys. This is beige one. This is beige two. They're very similar in terms of depth. I would say they're about the same. Beige two is just more yellow while beige one has a bit more pink in it. So I got beige one hoping to get something a little lighter than beige two. Maybe use it to do a little more highlighting towards the center of my face. But I think beige two might be a better match for me. I'm going to finish applying beige one. And you use their foundation brush or any kind of flat brush. And what they suggest is to kind of go into the corner for any areas where you need a little more coverage. And then go ahead and use the flat top to kind of tap in this powder.

I'm here today to talk about how to apply the loves you back 3-in-1 powder foundation. It's taken us a while to realize that we are being compared to bare minerals all the time. Also, that we are being applied in the same way as bare minerals, which is not correct. Our powder foundation is a lot more concentrated in its pigments and they're undiluted. They don't have bismuth oxychloride. They've been designed specially to be applied on the most sensitive acne prone skin. Applying us to another mineral foundation is like comparing, is like saying that all liquid foundations are the same. Not at all. Our powder was created very differently and goes on very differently. So the best way to get real results from the loves you back 3-in-1 powder foundation is with the flat blending brush, which was also designed very specifically to be used in this powder foundation. It picks up like that and you would just dab, dab, dab. There isn't that, what's it called? Swirl, tap, buff vibe going on with us.

you would never know that this is powder foundation. Everyone is obsessed with Hailey Bieber's makeup look and why not because she's freaking beautiful so let's try and recreate it. I'm gonna be using this 3-in-1 powder foundation. It's supposed to be your powder foundation, your concealer, and your setting powder. So we're gonna use liquid blush and liquid contour first before we put on any foundation. I wanted to try this little method out of doing my contour and liquid blush before the rest of my foundation. I'm gonna layer it on much heavier than I usually do. Now we're gonna go a little bit dramatic and go straight over just like that down the nose. Blend everything out just slightly. We're looking real scary right now so let's layer on our powder foundation and see how it mixes with all of this. I'm just gonna put a nice thin layer all over our face. Let's put a little bit around the eyes and see if we can't make them brighten up and pop just a little bit more. The corner of my eye and just pat away. It definitely brightened up my eye without looking too overdone. I don't even have highlighter on. I'm obsessed with this look. This is how I'm doing my makeup from now on.

Video Review of #THE GOOD MINERAL Loves You Back 3IN1 Powder Foundation by Lizzie

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