OUR STORY

There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear.

With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus and unexpected humor define the brand to this day.


ABOUT THE FOUNDERS

Too Faced Co-Founders, Jerrod Blandino and Jeremy Johnson, got their start behind the department store makeup counter. Jerrod worked at the Estée Lauder counter and Jeremy also spent time at Estee Lauder, as well as Armani and Chanel. Working one-on-one with clients allowed both of them to quickly discover the transformative power makeup had on women. Their vision was to create a makeup line that would celebrate individuality and inject joy back into an industry that had become rigidly led by rules, not fun. With a credit card, a laser-like focus, and a dream to celebrate and empower women, Too Faced was born in 1998.

Today, Jeremy is still initiating new business strategies while Jerrod is continuously inspired to create innovative new products. Too Faced is sold in more than 30 countries and is one of the top-selling brands everywhere it is sold.

Too Faced

Too Faced's Born This Way Foundation has been reviewed by beautystudioybm, who found it to be an excellent product. beautystudioybm noted that the foundation provided great coverage and a natural finish, and that it was easy to blend. beautystudioybm also found that the foundation was long-lasting and did not settle into fine lines or pores. beautystudioybm was also impressed with the range of shades available, noting that it was easy to find a shade that matched beautystudioybm's skin tone. Overall, beautystudioybm was very pleased with the product and would recommend it to others.

Video Review of #TOO FACED Born This Way Natural Finish Foundation by Yesenia Blanco

Similar Products

Oh My Clear Face Foundation

LAMEL

Skin Nuder Cover Layer Cushion

JUNGSAEMMOOL

Future Skin

Chantecaille

Foundation Brush

LYS Beauty

Essential Skin Nuder Cushion

JUNGSAEMMOOL

4-in-1 Pressed Mineral Makeup SPF15

PUR

Pretty Fresh Foundation

ColourPop

Sublime Perfection Foundation

Pat McGrath Labs

Loves You Back 3IN1 Powder Foundation

The Good Mineral

Custom Cover Drops

COVERFX

Other reviews

Too Faced

What Yesenia Blanco says about Born This Way Natural Finish Foundation Sand