OUR STORY

There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear.

With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus and unexpected humor define the brand to this day.


ABOUT THE FOUNDERS

Too Faced Co-Founders, Jerrod Blandino and Jeremy Johnson, got their start behind the department store makeup counter. Jerrod worked at the Estée Lauder counter and Jeremy also spent time at Estee Lauder, as well as Armani and Chanel. Working one-on-one with clients allowed both of them to quickly discover the transformative power makeup had on women. Their vision was to create a makeup line that would celebrate individuality and inject joy back into an industry that had become rigidly led by rules, not fun. With a credit card, a laser-like focus, and a dream to celebrate and empower women, Too Faced was born in 1998.

Today, Jeremy is still initiating new business strategies while Jerrod is continuously inspired to create innovative new products. Too Faced is sold in more than 30 countries and is one of the top-selling brands everywhere it is sold.

Too Faced

Here I'm trying out the Too Faced If You Like concealer in the shade Butter Crossing. I really like my under eyes to be bright, so I'm just applying it in the inner corners. It has a really small doe foot applicator which I enjoy because you can really get into the hard to reach areas. Now I'm just blending it out with a concealer brush and as you can see it's blending out flawlessly. The formula is very hydrating and doesn't dry out or look cakey at all. Now here you can see a before and after and then you'll be able to see the end results. This is a concealer that I've been using.

two face, brownish white, the one pimple here. Never been to see a good cover on my makeup. Some like acne, dark, crisp. I will say about like a 70 to 80% of a coverage. But for my.

I got this Too Faced concealer. This is an ethereal light concealer and it is such a winner. Highly underrated. This is what the doe foot looks like. It's kind of pointy and I just love this concealer because it just looks so hydrating under the eyes. Oh my gosh, you're going to see. I've loved it each time I've worn it. This is an illuminating smoothing concealer. Look at how easily it blends. I usually like to apply my products with a brush or with a sponge, so that's what I'm doing now. But I'll also tap it in so you can see how it applies with your fingers. I think I much prefer the brush side. I went ahead and applied the rest of my makeup. Well, the rest of my foundation, and I think it looks really nice.

Hi, my name is Vanessa. I have today with me the Too Faced Born This Way Ethereal Light Concealer in the shade Cafe. I don't know how you say it. This is the one. I don't know if y'all can see that. Yeah, I'm gonna be trying it out. So this is the packaging. Looks really cute. Very aesthetic. Oh my God, why can't I open this? I'll be right back.

This is part two, I kinda started blending it out so I'm gonna add a little bit more. What I will say is that it looked very creamy and I'm looking at myself in the mirror here and it looks like skin, like beautiful. Like it looks hydrating AF. I don't know if you can see it on here or whatever, but it literally looks like my skin tone. Like it just blended in beautifully. Like do y'all see that difference? Beautiful, I love this, 10 out of 10. I wonder if it could cover this pimple I have right here. This is so worth the money, oh my, like I don't know if y'all could see it, I have a pimple, well I have a lot of pimples as you can see, but this is great. I'm totally, my new fave. I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally, I'm totally,

wanted to say my final thoughts on this concealer the Too Faced Born This Way Ethereal Light. It's warm tone called Hot Cocoa or Cocoa I'm not sure exactly 100% but this is a win in my books I really loved it. It blends really nice and it looks really like radiant and dewy. Same thing for the lighter version I know this is not the video but I'm gonna be combining them. These two work amazing oh my god I have a feeling it's gonna work great with the Fenty skin tint or eavesdrop for sure and yeah I totally love it my new go-to's is both of these are amazing adding to my bag for sure

Hi guys, my name is Vanessa and I'm gonna be trying out the Too Faced Born This Way Ethereal Light Concealer in the shade Hot Cocoa for my contour Let me open this and then I'll be right back. So I'm about to put it on my face I'm using it as contour by the way. I have the lighter version of this product on in the shade This one. I don't know how you say it, but I don't know if y'all can see it. But yeah Let me blend this and I will be right back and I'll let y'all know what I think of it. Okay, y'all I officially blended it out. I used a beauty blender the Jun and Co one by the way, just in case Yeah, I wanted to know and this is amazing. I love it. Totally Repurchasing my new go-to and it is warm tone as y'all can see so yeah in the shade Hot Cocoa

Raise your hand if you want to see my two favorite concealers side by side. The Ethereal Lights Concealer is going to be perfect for my everyday makeup. Girlies, it has this beautiful, balmy, blendable consistency. It has the perfect touch of coverage with just one layer. It looks so undetectable, it becomes like one with your skin. The Original Born This Way Formula is going to be for my more full coverage glam girlies because as you can see it's a more medium to full coverage product. But that's not to say this doesn't blend like an absolute dream and it can easily replace any of your foundations. But if you've had these both, you basically have everything you need.

Have you ever wished that a concealer and an eye cream could be one product? Try this one out. I was really impressed with this today when I applied it. As you can see, the shade was spot on for me. I applied it basically just to my under eye to really try it out. And then I blended it out with a brush. I like using a brush because I can keep a little bit more coverage. This one is definitely a light coverage concealer. You're not getting a ton of coverage. But you are getting a ton of luminosity and hydration. I have oily skin so I don't know how often I will be using this. I feel like on my dry under eye days, absolutely. But I feel like this will be best suited for dry skin or mature skin. I also just set it with a tiny bit of powder so you can see what it looks like. The luminosity still comes through. It's a very beautiful product.

Let's try this illuminating concealer. I already have some on my left side and just a brightening eye cream on the other. Nice sheer formula, but it's buildable for more coverage. You can easily add more. And that's it!

We're gonna try this amazing concealer, it is from Too Faced, so let's try them. Oh my god, I love the coverage, look at this. It is amazing.

I got death threats, feeling upset in my trucks Tell me who I am, guess I don't have a choice All because I liked a boy And all this for what? When everything went down, we'd already broken up

Hello fellow Flips and Friends, I'm back again to do another Too Faced Born This Way Super coverage, this time in porcelain. It's a light coverage day for me, I'm in the workshop, so just a couple spots to cover up and blend out. I really like this formula, what do you think?

Video Review of #TOO FACED Born This Way Super Coverage Concealer by Jenna K

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