This translucent eye shadow primer glides on weightlessly, helps protect against blue light damage and fights breakthrough oil to help keep shadows smooth, waterproof and lasting as long as you do!
What else you need to know
Our best-selling formula intensifies color and helps lock down eye shadow for 24+ hours of non-creasing, fade-resistant wear. Formulated with an essential blend of skin-loving ingredients plus an easy-blend doe-foot wand for seamless, professional application this translucent eye shadow primer glides on weightlessly, helps protect against blue light damage and fights breakthrough oil to help keep shadows smooth, waterproof and lasting as long as you do! Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade!!
How to use
Apply a pea-size amount on the eyelid using the doe foot applicator. Then, blend using a clean fingertip or a flat shadow brush from lash line up to the brow bone. Allow to for Shadow Insurance Primer to dry, then blend shadow effortlessly on top.
Kayla is absolutely obsessed with the Too Faced Shadow Insurance Eyeshadow Primer. As someone with super oily skin, she has found that this primer is a game-changer in keeping her eyeshadows set and looking fresh all day long. One of the standout features of this product is how easily it blends onto the skin. Kayla likes to apply it over eyeshadow that she has already set, and throughout the day, she will even apply it above her eyebrows for an extra boost of staying power. Overall, Kayla highly recommends the Too Faced Shadow Insurance Eyeshadow Primer, stating that it is a must-have product.
Shadow Insurance Eye Shadow Primer by Too Faced is a game-changer, according to Liz's video review. She praises its versatility, as it can be used as a substitute for concealer in areas prone to creasing. Liz appreciates that this product is specifically formulated for the delicate eyelid area, ensuring no irritation when applied elsewhere. She mentions struggling with concealers that settle into fine lines and creases, but this primer solves that problem. Its matte and powdery finish instantly brightens and blurs, while also preventing any creasing throughout the day. Liz is thrilled that she achieved a flawless look without the need for heavy makeup. With a non-cakey formula that lasts for 24 hours, this primer is a must-have for anyone seeking a long-lasting, crease-free eye makeup application.
There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear.
With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus and unexpected humor define the brand to this day.
ABOUT THE FOUNDERS
Too Faced Co-Founders, Jerrod Blandino and Jeremy Johnson, got their start behind the department store makeup counter. Jerrod worked at the Estée Lauder counter and Jeremy also spent time at Estee Lauder, as well as Armani and Chanel. Working one-on-one with clients allowed both of them to quickly discover the transformative power makeup had on women. Their vision was to create a makeup line that would celebrate individuality and inject joy back into an industry that had become rigidly led by rules, not fun. With a credit card, a laser-like focus, and a dream to celebrate and empower women, Too Faced was born in 1998.
Today, Jeremy is still initiating new business strategies while Jerrod is continuously inspired to create innovative new products. Too Faced is sold in more than 30 countries and is one of the top-selling brands everywhere it is sold.