OUR STORY

There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear.

With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus and unexpected humor define the brand to this day.


ABOUT THE FOUNDERS

Too Faced Co-Founders, Jerrod Blandino and Jeremy Johnson, got their start behind the department store makeup counter. Jerrod worked at the Estée Lauder counter and Jeremy also spent time at Estee Lauder, as well as Armani and Chanel. Working one-on-one with clients allowed both of them to quickly discover the transformative power makeup had on women. Their vision was to create a makeup line that would celebrate individuality and inject joy back into an industry that had become rigidly led by rules, not fun. With a credit card, a laser-like focus, and a dream to celebrate and empower women, Too Faced was born in 1998.

Today, Jeremy is still initiating new business strategies while Jerrod is continuously inspired to create innovative new products. Too Faced is sold in more than 30 countries and is one of the top-selling brands everywhere it is sold.

Too Faced

Have you ever tried brown mascara? I don't know why but I was curious about it so I got the Too Faced Better Than Sex mascara in the shade Chocolate and I don't know. It's giving pointless, it's giving useless, it's giving I can still kind of see a little bit of the black on my upper lashes and to be honest it was kind of crumbly and dry. I don't see any reason to get a brown mascara, certainly not a $28 one. I don't know, what do you guys think?

Let's test out the Too Faced mascara in the brown shade. So I have seen this all over TikTok and it kind of went viral because it's supposed to give you like natural looking eyelashes. And I've also never used the Better Than Sex mascara so I'm very excited to try it out. I do have blonde hair so I'm thinking for a day like today where my makeup is very natural that this would be the perfect addition without making my makeup look too over the top. So let's try it out. I have already curled my eyelashes. So let's see what we're working with. I don't know if I've ever used brown mascara. So this is exciting. Okay, it's not as light as I thought it was going to be but it's definitely giving my eyelashes more of a natural look and I love it. I'm going to start wearing this to class. This is beautiful. So natural looking. Kind of looks like I have falsies on. This is amazing. 10 out of 10, recommend.

Drum roll please. My favorite thing in the entire universe right now, which is the Too Faced Better Than Sex mascara. And with a name like that, you would think it would be hard to live up to, right? Well, with the men walking around the streets these days, it's not. I just got a new one in the mail, which like literally lit up my entire universe. Secret weapon. Thick. She is plump. There's no wonder that they named it what they did. Get her in there good, girl. So you know that I would never lash-gate you. This is one coat, one eye with, one eye without. I hope you can tell which is which. I am no professional here, but like... Hello? The girl is about to fly away. Like this is no eye makeup, no eyeliner, nothing to zhuzh you up besides the mascara. One coat, one curl. I would take this over any man ever. Ever. If I could pick rest of my life, I get this or a man, I'm taking this with me. All the way. All the way home.

Guys, I have recently become obsessed with the Too Faced Shadow Insurance Eyeshadow Primer. I have super oily skin, so this has helped me throughout the day keeping my eyeshadows set and looking fresh all day long. It blends super, super easily. I like to apply it over eyeshadow that I've already set and just throughout the day I'll apply it above my eyebrows, but I am so, so obsessed with this product. You have to get it.

There are a lot of bad hacks on TikTok, but this is a good one. An eyeshadow primer like this one from Too Faced can be used in place of concealer in those areas we tend to see creasing when we apply makeup. This product is already formulated for the most sensitive part of our faces, which is the eyelids, so I experience no irritation when applying anywhere else. I really struggle with concealers. They always end up in my creases. I have a lot of fine lines around my eyes and deep creases around my nose. Luckily, this solves that problem for me. It dries down matte and powdery, it instantly brightens and blurs, and there's zero creasing. With this technique, I was able to achieve what I've tried to so many times before with matte concealers and powders, but without any makeup. It's not cakey, it's not creasing, and it lasts for 24 hours.

Video Review of #TOO FACED Shadow Insurance Eye Shadow Primer by Choua

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