Bime Beauty

Provence-born and Paris-trained, Frédéric Fekkai opened his groundbreaking namesake salon atop New York’s Bergdorf Goodman Department Store, creating the concept of beauty hospitality, revolutionizing the industry standard, and becoming one of the world's lead hair stylists. He’s continuing his legacy with a new mission to create the cleanest, most sustainable hair care that delivers salon performance to every customer.

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OUR MISSION
Take care of yourself + the planet with a cleaner beauty routine.
As a father of young children, Frédéric felt pulled toward action. So, he changed his lifestyle to reduce the amount of plastic in his family’s homes and lives and he set his sights on a cleaner, more innovative future for the hair care industry. With FEKKAI, he brings his sustainable way of life to the lives of his customers and the beauty industry, with a line that combines salon-level performance and clean, natural ingredients.

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OUR INGREDIENTS & FORMULAS
Clean, botanical ingredients. Safe, clinically-proven formulas.
Our salon-grade, EWG-compliant formulas are clean, vegan, silicone-free & cruelty free—featuring naturally-derived, high-performance ingredients that are sourced sustainably in consideration of the local environment and our planet's needs. They are made in close collaboration with our in-house chemist and Frédéric, undergoing extensive salon testing with our stylists to ensure that each one meets the highest standards of performance.

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OUR PACKAGING
We’ve made a bold commitment to reduce plastic waste and save the planet, purchasing 64 million grams of post-consumer plastic in our first year (and we're just getting started). This is how we’re crafting our packaging from 95% recycled plastic. Even the boxes you receive with a new FEKKAI order are 100% recyclable, including the packing material inside.

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OUR COMMUNITY & OUR FUTURE
An eco-minded beauty community creating real change.
As leaders of the clean beauty revolution, we are creating an eco-minded community that is up for the challenge of changing the beauty industry for the better. That includes changemakers in the beauty space and the consumers who power the industry, innovating for a cleaner future together.

Fekkai

IGK Hair

KITSCH

Living proof

Olaplex

Paul Mitchell

SLEEK'E Hair

Tangle Teezer

this anti-brass repair hair mask, and let me tell you, I was impressed. Here's my hair before I used it. As you can see, I have some yellow tones, and it felt a little bit dry. I left it on for only about three minutes in the shower, and this mask has a blend of Superfood Botanical Oils and Shea Butter, so it made my hair feel amazing. Very hydrated, soft, and shiny without feeling greasy or oily. I did not see a huge difference in yellow tones, but next time I will try leaving this on for longer for better anti-brass results. But so far, I would 100% recommend. I mean, look at that shine.

Hey guys, I'm using the Express Blonde Concentrate by Fekai. And I've used it a couple of times now and I can really see some really natural blonde highlights in my hair. And I have virgin hair, so I thought maybe this product won't even do anything to my hair. But only after using it a couple of times, I see this really natural blonde highlights in my hair. So I just washed my hair, it's still a bit damp, but you're supposed to put it in towel dry hair. You just spray it on and then you can let it air dry or you can style it. And I was so impressed how quickly I saw results with this. And I can only imagine if you already have highlights or bleached hair, whatever, you'll see even more difference after using it. I think this is great because I actually wanted some natural highlights for the summer. And now I don't think I even have to go to the salon and do it. It's really cool.

We're gonna try this out, okay? Showing you on a tissue. Do you see that? It looks black. It's so pigmented. Hi, Joy, hi, Joy kids, because this stuff stains everything it touches. Do not underestimate it. On the bright side though, check it. Look at, this is my hair wet. Imagine it when it's dry. I have tried quite a few color depositing products and this one, I mean, I've never had my hand stained that quickly and that dark before. Does it add moisture to your hair? Yes, it does. It does do what it says it does. And my hair was like straw. I'm not kidding you. And I understand it's wet, but still, I can tell that life has been brought back.

Hey guys, this is the IGK color depositing mask in Cyber Tokyo, which is a really awesome deep purple color. I made a video on these once before when I used the pink and the purple together. This time I just used the purple and it still turned out amazing.

Hello! Today I'm reviewing the IGK color depositing mask in the shade Cyber Tokyo. I've already washed my hair once since putting it in and it's still there. It's still very noticeable which usually when I get a mask like this it does not last at all. But it also, no, it stains. You gotta use gloves. It'll stain your scalp. It'll stain your hair. It stains. But that also means it's gonna stay in your hair. So if you want something that's actually gonna stay in your hair unlike those other like the semi-glosses that you can put in, it's just like never really, it's never done the job as well as this.

So I'm obsessed with this. This is IGK Color Depositing Mask in the shade Pitch Black. I use this once a week to touch up my hair color and keep it from fading. Just apply on dry hair, leave on for 10 to 15 minutes. It's especially good for the ends because not only does it tint your hair, but it delivers so much hydration and shine. I feel like I'm in a freaking hair commercial. I'm addicted.

This is the IGK color depositing mask in the shade pitch black First your color you can apply on white hair for one to five minutes and then for more intense You could apply it on dry hair for 10 to 15 minutes My hair is already black, but I just want more of a shine and just to get it a bit darker I'm just gonna put some in a bowl and then apply it with a brush and gloves Just so I don't stain my hands Okay, I'm just gonna apply her on my hair and then wait 15 minutes and then shower and come back Okay, I'm back. I'm not 100% sure if it gave me any color. I'm sure it did just cuz my hair is so black already It definitely made my hair softer as for the shine not much shine But it definitely feels good like that mask definitely gives you some hydration She gave a little bit of shine, but nothing crazy, but she's definitely soft and smooth and conditioned

Video Review of #FEKKAI Anti Brass Repair Mask by Erin Bertrang

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