Bime Beauty

Provence-born and Paris-trained, Frédéric Fekkai opened his groundbreaking namesake salon atop New York’s Bergdorf Goodman Department Store, creating the concept of beauty hospitality, revolutionizing the industry standard, and becoming one of the world's lead hair stylists. He’s continuing his legacy with a new mission to create the cleanest, most sustainable hair care that delivers salon performance to every customer.

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OUR MISSION
Take care of yourself + the planet with a cleaner beauty routine.
As a father of young children, Frédéric felt pulled toward action. So, he changed his lifestyle to reduce the amount of plastic in his family’s homes and lives and he set his sights on a cleaner, more innovative future for the hair care industry. With FEKKAI, he brings his sustainable way of life to the lives of his customers and the beauty industry, with a line that combines salon-level performance and clean, natural ingredients.

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OUR INGREDIENTS & FORMULAS
Clean, botanical ingredients. Safe, clinically-proven formulas.
Our salon-grade, EWG-compliant formulas are clean, vegan, silicone-free & cruelty free—featuring naturally-derived, high-performance ingredients that are sourced sustainably in consideration of the local environment and our planet's needs. They are made in close collaboration with our in-house chemist and Frédéric, undergoing extensive salon testing with our stylists to ensure that each one meets the highest standards of performance.

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OUR PACKAGING
We’ve made a bold commitment to reduce plastic waste and save the planet, purchasing 64 million grams of post-consumer plastic in our first year (and we're just getting started). This is how we’re crafting our packaging from 95% recycled plastic. Even the boxes you receive with a new FEKKAI order are 100% recyclable, including the packing material inside.

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OUR COMMUNITY & OUR FUTURE
An eco-minded beauty community creating real change.
As leaders of the clean beauty revolution, we are creating an eco-minded community that is up for the challenge of changing the beauty industry for the better. That includes changemakers in the beauty space and the consumers who power the industry, innovating for a cleaner future together.

WILD ABOUT NATURE

Fekkai

Foxybae Hair

KITSCH

ME Cosmetics

Olaplex

Sándor

SLEEK'E Hair

VERB

Sara recently reviewed Fekkai's Brighten & Boost Shampoo. She noted that the shampoo is free of the harsh chemicals found in many shampoos, and that it comes in a large bottle. She also commented on the pleasant orange scent and the shampoo's ability to foam up. Sara found the shampoo to be very clean and natural, and she highly recommends it for anyone looking for a good, clean shampoo. She also noted that the price is very reasonable for the quality of the product.

Video Review of #FEKKAI Shampoo Brighten & Boost by Sara Madero

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What Sara Madero says about Shampoo Brighten & Boost Orange