Almost Famous

Dye Candy

Provence-born and Paris-trained, Frédéric Fekkai opened his groundbreaking namesake salon atop New York’s Bergdorf Goodman Department Store, creating the concept of beauty hospitality, revolutionizing the industry standard, and becoming one of the world's lead hair stylists. He’s continuing his legacy with a new mission to create the cleanest, most sustainable hair care that delivers salon performance to every customer.

fekkai hair product shampoo bottles pink yellow green blue orange
OUR MISSION
Take care of yourself + the planet with a cleaner beauty routine.
As a father of young children, Frédéric felt pulled toward action. So, he changed his lifestyle to reduce the amount of plastic in his family’s homes and lives and he set his sights on a cleaner, more innovative future for the hair care industry. With FEKKAI, he brings his sustainable way of life to the lives of his customers and the beauty industry, with a line that combines salon-level performance and clean, natural ingredients.

fekkai hair product shampoo bottles pink yellow green blue orange
OUR INGREDIENTS & FORMULAS
Clean, botanical ingredients. Safe, clinically-proven formulas.
Our salon-grade, EWG-compliant formulas are clean, vegan, silicone-free & cruelty free—featuring naturally-derived, high-performance ingredients that are sourced sustainably in consideration of the local environment and our planet's needs. They are made in close collaboration with our in-house chemist and Frédéric, undergoing extensive salon testing with our stylists to ensure that each one meets the highest standards of performance.

fekkai hair product shampoo bottles pink yellow green blue orange
OUR PACKAGING
We’ve made a bold commitment to reduce plastic waste and save the planet, purchasing 64 million grams of post-consumer plastic in our first year (and we're just getting started). This is how we’re crafting our packaging from 95% recycled plastic. Even the boxes you receive with a new FEKKAI order are 100% recyclable, including the packing material inside.

fekkai hair product shampoo bottles pink yellow green blue orange
OUR COMMUNITY & OUR FUTURE
An eco-minded beauty community creating real change.
As leaders of the clean beauty revolution, we are creating an eco-minded community that is up for the challenge of changing the beauty industry for the better. That includes changemakers in the beauty space and the consumers who power the industry, innovating for a cleaner future together.

WILD ABOUT NATURE

Fekkai

Foxybae Hair

IGK Hair

KITSCH

Olaplex

Tangle Teezer

Jessica reviewed the Fekkai Baby Blonde Shampoo, a vegan, sustainable shampoo with no silicone, sulfate, phthalate, or paraben. According to Jessica, the shampoo is used for natural brightening and highlighting, as well as enhancing style. Jessica found that the shampoo was gentle on their hair, leaving it feeling soft and manageable. Jessica also noted that the shampoo was effective in brightening their hair and giving it a boost of shine. Jessica concluded that the Fekkai Baby Blonde Shampoo was a great choice for those looking for a natural and sustainable shampoo that can brighten and enhance their hair.

Video Review of #FEKKAI Shampoo Brighten & Boost by Jessica Chaska

Similar Products

Rosemary Purify Invigorating Shampoo

Pacifica

The Grounding Shampoo

Sándor

Hairmax Density Shampoo

Hairmax

MOISTURE REPAIR SHAMPOO

Moroccanoil

No.4C Bond Clarifying Shampoo

Olaplex

No.4 Bond Maintenance Shampoo

Olaplex

Rice Water Shampoo Bar

KITSCH

HYDRATING SHAMPOO

Moroccanoil

Dog Shampoo - Oatmeal & Aloe

PUBLIC GOODS

SMOOTHING SHAMPOO

Moroccanoil

Other reviews

Fekkai

Similar Brands

What Jessica Chaska says about Shampoo Brighten & Boost Orange