e.l.f.

Ernest Supplies

We make it easier for you to live more sustainably. We do this by developing safe, effective and more sustainable everyday oral care products that aren’t just good for you, they’re good for the planet. We work with nature, using effective ingredients that come from pure, natural, organic sources. But we also acknowledge the world that we’re in, and that’s why we’re also committed to using our business as a force for good. At the beginning our CEO Alex was working hard at his city job when he had that lightbulb moment, that moment we all get when we realise that things have got to change. Alex had been struggling with poor oral health, despite doing everything “right” - using high-fluoride toothpaste and nuclear mouthwashes to try to reduce his unexplained cavities. He decided to change his diet and change to more natural health and hygiene products. Natural soaps, deodorants and moisturisers (Alex loves his skin) weren’t a problem to find, but toothpaste? So, being a bit of a stubborn type, Alex left his job to make his own. Georganics was born and has grown from a tiny stall at a farmer’s market to one of Europe’s most trusted brands of genuinely natural oral healthcare. We’re continually looking for ways to improve what we do, to grow sustainably and to make sure that each year we make a bigger and better positive difference to the world we all live in. We’re active promoters of the Zero-to-Landfill scheme and are excited to give a chunk of our profits to great causes.

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