About Face

e.l.f.

essence

ICONIC London is world-famous for our GLOW-giving products, loved by professional makeup artists, celebrities and influencers alike!  Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London knew we wanted to create on-the-glow products that made our customer feel as good as they look with instant, instagrammable effects.  We know our customers well, because we ARE them. Our passion is to make people all over the world feel confident.  From everyday get-glam makeup to luxe skincare hybrids, we’ve got the beauty big guns you pull out when you really want to add the wow factor to your look.  We’ve been featured in magazines such as Vogue, Elle and Vanity Fair. And, thanks to our amazing network of Makeup Artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, our products have graced the faces of A-Listers worldwide!  We believe no animal should be harmed in the making of our products. We’re totally, and proudly, cruelty free.

We make our own rules. Watch this space.

Iconic London

Jason Wu Beauty

KAJA

Live Tinted

Too Faced

Abby S

Adriana Isabel

✨ noemi ✨

Ashton Skelton

Alexandra Acosta

alexa brown

Alexia Lilly Beauty

Amun Uddin

Amber Collins

Angelica Brandt

Angelica  Felix

Angie  Beane

Anika Malde

💗Anita G💗💋💋💋

Annette Battles

Griselda Arechiga

Dominique B

Alanis  Lemus

wualeska c

Katie H

Sindia Bharwani

Brandi Baker

Breanna Tippit

Paige Larson

Liv Chanel

Claire Timm

maryf22 friends

Corey Friedenbach

Daniela Quiñones

Dawn R. Auron Butt

Golnaz Dideban

Donna Gabriela Sager

Gina DiPalo

Ginger Coffey

Gloriperezmakeup Gloriperez

M Ramos

Heather M💜

Holly Lopez

Holli Bennett

HUSTLA .

Jennifer Dysangco

Jennie Sherer

Jessica S.

Jessica Schank Snow

Lucy Hernández

Josmary Pirela

Jessica  Levita

Stephanie Carpentieri

Janci M

Jessica Locklear

Keaton

Kelly Leann

Sienna Stevenson

Sarri Koziol

Krys Bandith

Lexi Hill

Lexis Frost

Linda Reyes

Lisa Wallace

Marie  Arsenault

Elizabeth Byers

Lauren Madden

Lulu Muca

Lorenza Taormina

Margaret Brockman

Jillian Bratcher

Sarah Garcia

Malej Morillo

Maria  Luisa

Melina Corzine

Mia Pimental

Morella R

Anisah Ullah

Sarai Torres

Blaque Reese

Lisa Sallin (IG @notyourtypical_ginger)

Olive and Brown

Pamela Maldonado

Paula Cramer

Adam S

Alx No

RiRia Official

Shana  Olsen

Sofya Golub

Sarah Thier

Shannon  Luke

Shauna  GHOLSON

Shelley Foust

Sharonda Sade'

Stephanie Reiman

Christina Russo

Takisha Herriott-Blain

Michelle Visger

Lyndsey Bailey

Tina Daniel

leslie 💕

tri kreider

Monserrat L

Lucienne Vibert

Wanda Perdue

Gabrielle Pippin

Alejandra  Wheeler

Courrtney Worst

Yanelys Andreina

Ysa Farias

yuleidys rivas

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