About Face

e.l.f.

essence

ICONIC London is world-famous for our GLOW-giving products, loved by professional makeup artists, celebrities and influencers alike!  Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London knew we wanted to create on-the-glow products that made our customer feel as good as they look with instant, instagrammable effects.  We know our customers well, because we ARE them. Our passion is to make people all over the world feel confident.  From everyday get-glam makeup to luxe skincare hybrids, we’ve got the beauty big guns you pull out when you really want to add the wow factor to your look.  We’ve been featured in magazines such as Vogue, Elle and Vanity Fair. And, thanks to our amazing network of Makeup Artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, our products have graced the faces of A-Listers worldwide!  We believe no animal should be harmed in the making of our products. We’re totally, and proudly, cruelty free.

We make our own rules. Watch this space.

Iconic London

Jason Wu Beauty

KAJA

Live Tinted

Too Faced

Nasim Zamani

✨ noemi ✨

Alexia Lilly Beauty

Alex Ortiz

Alia Sanfilippo

Alia Schrader

Andrea Kasey

Sarah S.

Angelica  Felix

💗Anita G💗💋💋💋

Annette Battles

Annys Hernandez

Sindia Bharwani

Brandi Baker

Brittaniee Donals

Paige Larson

Claire Timm

Daniela Quiñones

Golnaz Dideban

Dolly Marcano

Donna Gabriela Sager

Gina DiPalo

Gicar Silver

Ginger Coffey

Gloriperezmakeup Gloriperez

Lizzye  Guzman

Heather M💜

Holli Bennett

HUSTLA .

Igni Rodriguez

Isabella   Alvarado

jasmine  b

Jenn Santi

Jessica Schank Snow

Josmary Pirela

Jessica  Levita

Cameron Rudisill

Katelyn Rose

Kelly Leann

Sarri Koziol

Krys Bandith

Lexis Frost

Linda Reyes

Lisa Wallace

Marie  Arsenault

lorenzo malave

Lulu Muca

Margaret Brockman

Sarah Garcia

Malej Morillo

Maria  Diaz De La Paz

Maria  Luisa

Universal Goddess

Mia Pimental

Milennis Yero

Harmony Jupiter

Morella R

Anisah Ullah

Savage B.

Sarai Torres

Natalie Williamson

Nuria Harris

Lisa Sallin (IG @notyourtypical_ginger)

Paula Cramer

Adam S

Rebeca Valdes

RiRia Official

Shana  Olsen

Sarah Thier

Shannon  Luke

Shauna  GHOLSON

Shelley Foust

Sinia Hossien

Intelligent Baddie

Ashley Clark

Lexington C

Laura Tarwacki

Stephanie Reiman

Takisha Herriott-Blain

Michelle Visger

Carmen Siddall

Claire Bear 🐻

Jess Adams

Dishti Dave

Tamera Pettigrew

Lucienne Vibert

Wanda Perdue

Gabrielle Pippin

Courrtney Worst

yuleidys rivas

Zion Nelson

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