About Face

e.l.f.

Florence by Mills

GLAMNETIC

ICONIC London is world-famous for our GLOW-giving products, loved by professional makeup artists, celebrities and influencers alike!  Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London knew we wanted to create on-the-glow products that made our customer feel as good as they look with instant, instagrammable effects.  We know our customers well, because we ARE them. Our passion is to make people all over the world feel confident.  From everyday get-glam makeup to luxe skincare hybrids, we’ve got the beauty big guns you pull out when you really want to add the wow factor to your look.  We’ve been featured in magazines such as Vogue, Elle and Vanity Fair. And, thanks to our amazing network of Makeup Artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, our products have graced the faces of A-Listers worldwide!  We believe no animal should be harmed in the making of our products. We’re totally, and proudly, cruelty free.

We make our own rules. Watch this space.

Iconic London

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