About Face

e.l.f.

essence

ICONIC London is world-famous for our GLOW-giving products, loved by professional makeup artists, celebrities and influencers alike!  Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London knew we wanted to create on-the-glow products that made our customer feel as good as they look with instant, instagrammable effects.  We know our customers well, because we ARE them. Our passion is to make people all over the world feel confident.  From everyday get-glam makeup to luxe skincare hybrids, we’ve got the beauty big guns you pull out when you really want to add the wow factor to your look.  We’ve been featured in magazines such as Vogue, Elle and Vanity Fair. And, thanks to our amazing network of Makeup Artists who work with celebrities such as Jennifer Lopez, Ariana Grande and Beyonce, our products have graced the faces of A-Listers worldwide!  We believe no animal should be harmed in the making of our products. We’re totally, and proudly, cruelty free.

We make our own rules. Watch this space.

Iconic London

Jason Wu Beauty

KAJA

Live Tinted

Too Faced

Charice Sinclair

Amy Castallo

✨ noemi ✨

Alia Sanfilippo

Amun Uddin

Amber Doyle

Angelica Brandt

Angelica  Felix

Angela Ruggles Shay

Angie  Beane

💗Anita G💗💋💋💋

Katie H

Sindia Bharwani

Brandi Baker

Breanna Tippit

Paige Larson

Candice Williams

Chasity Lavergne

Christina Kroell

Christopher Hughes

Claire Timm

Corey Friedenbach

Courtney Lietzke

Daniela Quiñones

Demi S

Nohely Ramos

Donna Gabriela Sager

Gina DiPalo

Betsy Kirshner

Gloriperezmakeup Gloriperez

Lizzye  Guzman

Hilda Castaneda

Heather M💜

Holly Lopez

Beauty Hoarder

HUSTLA .

Isabella   Alvarado

Jessica Schank Snow

Jill Pineda

Josmary Pirela

Jessica  Levita

Kareen  Allan

Katelyn Rose

Keaton

Kelly Leann

Krys Bandith

Katherlin Correa

Lexis Frost

Linda Reyes

Lisa Wallace

Marie  Arsenault

lorenzo malave

Lulu Muca

Nancy Castro

Mafer Gonzalez

Margaret Brockman

Sarah Garcia

Martha Ramirez

Malej Morillo

Amanda Dawson

Maria  Luisa

Marylin Nuzzo

Mia Pimental

Camielle Starks

Morella R

Anisah Ullah

Sarai Torres

Nuria Harris

Nina Diaz

Olive and Brown

Adam S

RiRia Official

Shana  Olsen

Santia Ramos

Sarah Thier

Sassy Buell

Shala  Silverstein

Shannon  Luke

Shauna  GHOLSON

Shelley Foust

Stephanie Reiman

Crystal Medina

Su Chang

Takisha Herriott-Blain

Tiffany Terry

Michelle Visger

leslie 💕

Monserrat L

Wanda Perdue

Gabrielle Pippin

Courrtney Worst

yanira garcia

Yohana  Rangel

Ysa Farias

yuleidys rivas

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