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IPKN was the first NYC-inspired beauty brand from South Korea.
IPKN lead the way with beauty innovations as a cornerstone of the K-beauty phenomenon.
IPKN was originally defined as “Independent Professional Korean New Yorker”.
It launched in 1999 as the first NYC-inspired South Korean beauty brand, bringing a universal beauty sense to Korea and helping to shape what we now call K-Beauty.
In 2016, IPKN was renewed especially for the US, its products and formulas designed to suit the working city woman.
New York, LA, Seoul... wherever you go or stay, IPKN is your city-proof essential beauty.

IPKN

ITEM Beauty

Jason Wu Beauty

Kim Chi Chic Beauty

Patrick Ta

RMS Beauty

Saie

Should you splurge or save? Hourglass Veil Primer for $54 or Elf Body Primer for $9. So Hourglass actually did a good job concealing some of my redness and it has a bit of white cast. Also it feels like silicone. Now let's test it with a foundation. They actually both look good in person and in camera. But all I can say is that Elfside actually did a bad job hiding my redness or maybe it's because of the foundation too. If you zoom in, you can see that my dry patches are so obvious. If you have oily skin, then this will work for you. On the other hand, my combination skin looks good in this sun. Even my dry patches are so silky and smooth. Plus it has SPF too. So I would say, splurge.

Hi guys, okay so today I'm going to be reviewing the Veil Mineral Primer by Hourglass. This product is bomb. It allowed me to create a great base for my foundation. The first thing that I noticed was how silky and smooth it was just applying it in to the touch. This product, oh my god, when I tell you that it is amazing, it's amazing. It minimizes pores, it minimizes fine lines, and when I was applying my foundation I was very very shocked just how great it was. I didn't even need to apply my setting spray immediately after. That's just how bomb this product is. 10 out of 10, highly recommend.

Hey everyone, so this is my face without any makeup on. As you can see it's quite shiny, my pores are quite large and it's definitely acne prone. When I found out that Flip app is carrying hourglass mineral oil, I flipped and I love it. It's actually one of the best mineral primers for skin like mine to actually wear foundation and not be shiny 30 minutes later because that's what I would always get. I would just get this dryness and then ultimate shine and oily face the moment I would put foundation. So I wanted to show you what it looks like. So I just washed my face and put some moisturizing oil maybe. Then before makeup I put just a little bit on and just look how different. The shine just goes away.

I'm gonna be talking about the hourglass mineral primer. I'm literally gonna squeeze like half a Squeeze and like it just covers my entire face the coverage is insane and It smooths out so well Better than the Tatcha primer better than the touch and soul It allows the makeup to grip onto the skin very well it just absorbs immediately It'll last me at least like till the end of the year so a couple more months first I just wanted to show you how my skin looked like before my makeup. It's really smooth You can see it's not super oily ever since I put the primer on hopefully it'll stay on in the heat So I'm gonna play my makeup and come back omg. Can we just take a minute because no pores no acne I'm literally glowing and thank you to this primer

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Time to talk face primers. So this is from hourglass. This is their veil mineral primer. It is oil-free and it has SPF 15 2 best sunscreen ingredients zinc oxide and titanium dioxide So this primer is supposed to help conceal redness while minimizing a pore size It's supposed to give a nice smooth canvas for your skin for a nice even makeup application It really does have a nice smooth Consistency, so I really like to focus it right on the t-zone And just really rub that in nicely Okay, so face is on honestly, it feels really nice underneath my foundation nice even Application I'm really liking it so far. Let me know what you think

Alright guys, I'm done. Now we're gonna move on to primer and today I'm gonna use the Hourglass Veil Mineral Primer. It is oil-free, has SPF 15. I really like the packaging. It's a nice glass packaging and it has a pump. The primer is white and honestly it does leave a little bit of a white cast on me because of the sunscreen. But I'm gonna put foundation over it anyway so it doesn't bother me. It doesn't have much of a scent. It does smell a tiny bit like sunscreen but it does feel very moisturizing on the skin. And it works very well with the foundation that I'm gonna use after. So, next video.

Now we're going to start off with primer. We have the Hourglass Veil Mineral Primer. This is an oil-free primer. It helps to blur pores and fine lines and smooths the skin out and it also has a sunscreen. I'm just going to take a little bit and work it into the skin. It does leave like a tiny bit of a white cast but of course we're going to cover that up with foundation. So if you want to see the foundation, next video.

I'm about to put you guys on a primer like no other and I'm talking about the hourglass veil mineral primer Not only is this guy oil free, but it also has SPF 15 in it protecting you from any sun exposure throughout the day But this primer legit is like a cloudy dream We're gonna go ahead and apply a few pumps to our skin to create the most even textured base for Makeup not only will this you know minimize the size of your pores It'll make sure that your makeup lasts all day while also concealing any redness in the skin. This stuff is

Hey guys, coming at you today with Hourglass Veil Mineral Primer. This is the first part of your skincare routine, so after you wash your face, put it on under your foundation and it's supposed to make all of your makeup go on smooth and be long lasting. It is oil free. I felt that there was a little bit of stickiness or heaviness in certain parts of my face, noticeably my forehead, but after wearing my makeup for about an hour, it seems to be pretty bright, staying on well. It actually went on smoothly when I was doing my full face. So we'll see how it holds up the rest of the day. We'll report back after some wear and tear, but overall, so far so good.

This Hourglass primer feels so silky smooth And it has 15 SPF My foundation never looks this smooth

This is the Veil Mineral Primer by Hourglass. Comes in an oil-free cream formula that blends into the skin in a silk-like texture. Leaves a slight white cast, but it disappears underneath your makeup. It also has SPF 15, and it is great for all.

This is the IPKN Moist and Firm Beauty Balm. It's an all-in-one BB cream that combines protection of sunscreen and control for one-step perfection. I love how it promotes a brighter and more even skin tone and increases the skin's radiance and supports firmness and elasticity. I love that it has a soft finish with SPF 45 since I love getting that extra sun protection. It rubs out really well and leaves a soft finish. you

I want to show you guys the Ipkin Moist and Firm BB Cream that I got in my box. This is actually SPF 45, so it does have sunscreen. I got this in the shade Fair. I am not wearing any base makeup, so I just wanted to show you guys what it looked like on my skin. You just apply it, blend it right out. It has very good coverage. I would say it's a good medium. You could definitely build it up, but you can see there's a difference. My skin tone is completely even, and you could add a little bit more if you wanted to. Blend it out. It really just evens out the skin tone. It doesn't smell overpowering at all, and it keeps my skin feeling very hydrated. This is my new go-to light base makeup.

Another SPF foundation that can handle my oily skin. I don't have a special occasion today to do my makeup. I'm gonna pick up my daughter from school. I'm super relaxed today. As you can see, this t-shirt is made by my daughter. It's a tie-dye t-shirt. The name is tricky for me because it's IPKN or you're supposed to read it as one word like IPKN. But it's a BB, all-in-one BB cream. I got two shades and I mix them together because sometimes I'm on the lighter side, sometimes I'm on the darker side. This is the lightest and darkest shades I have. So this is how the mix looks like. I'm just gonna blend it with my Real Techniques brush. It has light to medium coverage.

I'm gonna be doing very, very fine layers. So this is medium and this is light. Just a tiny bit. Now I'm gonna show you my application for everyday natural makeup, seamless makeup. I just put little dots, but I don't put them all over my face. I do one area at a time. This is the best way to make your foundation look as natural as possible. Do you see how natural? As you can see, you don't need a lot of product. I will put a little bit here to cover my zit. It looks like skin. Perfect. How fabulous is that?

Today we're going to review the IPKN Radiant Primer. So this primer is supposed to create a perfect canvas for smooth foundation application. And it's also enriched with nourishing fruit extracts to visibly improve the look and texture of your skin. So I have it right here. It has SPF 15. This is what the packaging looks like. It has like a little sheen to it too. So let's just go and dive right into this. So I'm zooming in right into my face. I'm going to do it on this side of my face so we can see the real transition. I have no beauty filter on. Put a little bit on. Oh, it's very lightweight. Very lightweight. Okay, side by side. It definitely does give a nice radiant glow. It does have a little scent to it, but it's not overpowering. Right now I really like it. Look at that glow. What do you guys think?

Makeup look I went in with the IPKN radiant cream primer. It has SPF 15 So any additional SPF is always a win for me? I feel like it went on very very smoothly and it added a little bit of a glow underneath my makeup. So it's a good one

This primer is enriched with lemon, orange, pomegranate and grape extracts that nourish and revitalize skin. Highly moisturizing and long-lasting creamy formula enhances the skin tone and refines pores leaving the skin glowing.

Video Review of #IPKN Moist & Firm BB Cream - Fair by Sasha

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