Can't believe I've never tried this product before. The Iconic Item Beauty by Addison Rae concealer. I'm obsessed with the matte packaging Oh my gosh, this is in the shade 100. It looks like a really good match I'm gonna start on the under eye area Applying some to the other under eye and the chin. This is supposed to be medium to full coverage So I'm excited. Do the nose as well. I'm gonna go in with a damp beauty sponge and start blending this out Oh my gosh, are you seeing the coverage right now? Look how brightening This looks like the perfect shade match for me. Wow. Oh my gosh. This literally might be my new favorite concealer It also is a lightweight formula. So I love the way this feels on my skin is blending out. So effortlessly I've been on the hunt for a new go-to concealer and this one has to be it I am so impressed by this the finish the coverage the shade match. This is so good I'm so excited to make this a part of my everyday makeup routine

Hey y'all, this is Addison and I'm gonna show you guys my favorite concealer, which is my AirHug concealer from Idam Beauty and I'm gonna show you how I like to use it. The shade 240, by the way. What I like to do is a little bit more of like a natural conceal just because I don't really use foundation very much. I like to take a little bit on my finger, like that much. I think using your finger makes it blend really naturally and this formula is just so amazing and creamy and beautiful, so it's easy. So I like to do my forehead and a little bit on the outside under eye, if that makes sense, just to give it a little bit of brightening. And then really just any spots where I see something I want to cover. It's the most beautiful, effortless-looking concealer and I love it so much. It's really creamy, really blendable, and has ingredients that are really good for you.

I don't keep up with a lot of TikTok drama. I do keep up with all things TikTok beauty. Apparently Addison Rae now has a beauty makeup line that is called Item Beauty. So you can now get Addison Rae's skin. Look at that skin. Now that we have a base on, we're gonna go in with this brightening concealer. One dot here and maybe right here. Oh my gosh. Look at that beautiful lifting effect on this side of the eye. Go ahead and blend this out. Look at that. My face looks just so brightened and alive and it's not even creasing. Go and grab this now, you guys.

Video Review of #ITEM BEAUTY Air Hug Concealer by Penelope

Video Review of #ITEM BEAUTY Air Hug Concealer by Penelope