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Jason Wu Beauty

Kim Chi Chic Beauty

Founded in 2012 when Lora Arellano and Dana Bomar identified that highly pigmented, ultra-matte, bold shades of lipstick were missing from the cosmetics world; Melt Cosmetics set out to fill that void. The duo took their combined decade of experience in the makeup industry and working in retail, and invested their life savings to create 5 shades that sold out the minute they launched online in May of 2013.

Lora and Danas marketing instinct, and unique industry perspective allowed Melt Cosmetics to quickly bridge the gap between social media centric and professionally acclaimed make up brands, setting the bar for the independent brands that followed. In the fast paced world of makeup, Melt Cosmetics is one of the biggest independent brands in existence.

Today Melt is more than a cosmetics brand, it embodies the freedom of expression through makeup, while empowering its cult following to be unapologetically themselves – just like its co-founders.

The story of Melt is not just another story about two young women who created a business that quickly outgrew their homes. It is about being unafraid to take the risks involved in pursuing your dreams, and the willingness to put customers at the center of it all.

From highly pigmented lipsticks, to innovative eye shadow stacks, and highlighters, Melt’s razor sharp focus on creating cutting edge products that are missing from the market continues to push the boundaries of what quality cosmetics should be.

Melt Cosmetics

Patrick Ta

Saie

Who else is obsessed with this iridescent beauty trend that I'm seeing all over Instagram and TikTok? I cannot get enough of iridescent and I found this gorgeous powder right here to recreate this whole ethereal pearly look It's absolutely perfect powder that I use on my cheeks basically where I would use a highlighter also a little bit on my eyelids and Blend it out and it is this gorgeous pearly iridescent shimmery ethereal lavender beautifulness

I have not used anything from Melt before but I was just I really wanted to try these couple products. Look how pretty this packaging is. This is the Electra Blush Light and it's like this little matte package and then this is kind of this lavender-y purple highlight. This is kind of what it looks like. So it said you can use it alone or spray it with like a setting spray to kind of get more even more pearlescence and you can build it up as well. And then I'm just going to spray with some of my setting spray. I feel like I might even um maybe dab it on with a brush but oh look at that it just really brought that to life.

This is such a perfect blush palette for summer. It's the Melt Monarcha palette. It comes with four blush shades and two highlighter shades. Starting off with Sonrisa on my cheeks and across my nose for a sun-kissed look. Next I'm adding Flor on the apples of my cheeks. And finally Feliz to add some shimmer on the cheeks, nose, and chin. Such beautiful complementary shades perfect for summer if you want to look like a glowing bronze goddess.

Today is a Melt Cosmetics day. This is the Monarcha palette. Look at these shades, how gorgeously stunning they are. Go in with Sonrisa right here. It's like an orange shade. That is ex- oh my gosh. Wow, that is a super pigmented, very beautiful, blends in seamlessly. I didn't even have to dip back in. I don't know if you guys noticed. This is all from one little tap. Which is one of my favorite blush shades. I think it's so flattering on so many skin tones. Look how pretty that is. I'm gonna do a little Feliz just on the tops. See what that does. Oh my gosh. A little beautiful iridescence. So pretty. Oh my gosh, look. Beautiful.

Melt. Melt. This palette is the blush Monarca. It's the name of this palette. Just... what? But it's stunning. It's absolutely stunning. So it has a couple of ones that has shimmer. These two have shimmer. And then you have a little dark one. And you have this beautiful... and then this. This one's my favorite. This one's the one I have right now. Very subtle. Do you see it? I am obsessed with this brand! And it's Latina! And the packaging is beautiful. Ugh.

Video Review of #MELT COSMETICS Monarca Blush Palette by Jessica

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