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Founded in 2012 when Lora Arellano and Dana Bomar identified that highly pigmented, ultra-matte, bold shades of lipstick were missing from the cosmetics world; Melt Cosmetics set out to fill that void. The duo took their combined decade of experience in the makeup industry and working in retail, and invested their life savings to create 5 shades that sold out the minute they launched online in May of 2013.

Lora and Danas marketing instinct, and unique industry perspective allowed Melt Cosmetics to quickly bridge the gap between social media centric and professionally acclaimed make up brands, setting the bar for the independent brands that followed. In the fast paced world of makeup, Melt Cosmetics is one of the biggest independent brands in existence.

Today Melt is more than a cosmetics brand, it embodies the freedom of expression through makeup, while empowering its cult following to be unapologetically themselves – just like its co-founders.

The story of Melt is not just another story about two young women who created a business that quickly outgrew their homes. It is about being unafraid to take the risks involved in pursuing your dreams, and the willingness to put customers at the center of it all.

From highly pigmented lipsticks, to innovative eye shadow stacks, and highlighters, Melt’s razor sharp focus on creating cutting edge products that are missing from the market continues to push the boundaries of what quality cosmetics should be.

Melt Cosmetics

Patrick Ta

RMS Beauty

Saie

You ain't nothing but a Dog player, I get it Frog player, I get it I understand, I understand You ain't the man, you ain't the man

Everyone needs a dark brown lip pencil. This is the Melt Ultra Precision Lip Pencil in the shade Caffeine. So creamy, so pigmented, glides very well on the lips. Love wearing it on my whole lip or just do it as a lip liner and top it off with a lip gloss.

guys i'm super excited to try this melt lipstick so let's unbox it and try it on camera it comes in this little cute lipstick tube so let's see oh and this is magnetic nice look at the print on the lipstick super cute this is the lip color so let me know what you guys think

Find you in the morning After dreams of distant signs Pour yourself over me Like the sun through the blinds You lift me up and get me out Keep me walking but never shout Hold the secret close, I hear you say You know the way it goes about It takes you in and spits you out

Hey babes, this is the Melt Cosmetics Cat Suit Lipstick and the design on the actual lipstick is so pretty. They have like prints all over it and it's like a nice deep burgundy color and I'm gonna apply that all over my lips. I actually have some shine from the previous video that I did from the lip plumping gloss but girl, it's a dynamic duo and this color is absolutely stunning.

about the Melt Cosmetics Perfectionist Lip. This shade, Cinnamon, is incredible for reshaping your lips. I'm gonna show you guys. It's just so close to my natural lip color. It's really sharp, and the way the pigment goes on there looks super natural. You can see the difference in the definition where I used it and where I haven't used it yet. This also lasted all day on me. It already looks so good. My lips are lined. I'm just gonna go in with my lipstick.

I recently discovered that all of my lip pencils are a hot mess and old and dry and so perfect time to try this one, the Perfectionist Lip Ultra Precision Pencil from Melt. And this is in the shade Cinnamon. I thought this would go well with my nudes and pinky browns. It feels super silky. Let's see what it looks like. It goes on really, really silky. It's hard to do this looking into the phone, so I'm going to go do my lips and come back. I'm badly out of practice with drawing on lip liner, but this liner is way easier to apply than any of the ones I just threw out. I'm wearing this Khan color by NYX with it and I think it looks pretty good.

How can you see into my eyes like open doors? Leading you down into my core, Oh, I've become so numb.

I'm gonna try this amazing lipstick. I've already used it on two photo shoots, and when I record my podcast at home, everyone, via Zoom at least, if you can tell a lipstick's good from a computer screen, you know this is the one to get. What I love most about Melt is the embroidery. The color for this is called W-H-O-R-A. Anyway, take a look. I mean. How cute is this? So hard to find a good nude that doesn't peel. My pet peeve with people who wear lipstick, gunk. Not with Melt, guys. And I love how compact it is. It's really nice and compact, so for anyone that likes to go out, this is the way to go. I mean, I like the lipstick, but look how big this is in comparison. No comparison. This is great. Look at the color. Look at the different colors. I can't wait to get.

Trying Melt Cosmetics Matte Lipstick for the first time. I got the shade Hora. Absolutely love it. Now, I'm a big nude girl, so this was right up my alley. It was much more peachy nude than I expected. Packaging was 10 out of 10. I had writing all over the lipstick. I didn't even want to ruin it. I went in with a darker lip liner just to get more brown out of it because it was lighter. Now, the matte itself was super comfortable. I wear matte all the time, so even if it wasn't, I'd probably still like it because I go for color. Gorgeous. I definitely recommend it, and I can't wait to get more. What do you guys think?

Video Review of #MELT COSMETICS Whora Lipstick - Ultra Matte by Cheryl

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