This is Moon's stain removal, fluoride-free, whitening gel toothpaste. Okay, something to know about this toothpaste brand, aside from their amazingly awesome packaging, is that they have a proprietary ingredient called Elixir X. It's a blend of 10 known antioxidants and essential oils in almost all of their products. Moon is a cruelty-free, cause-driven, made-in-the-US brand, free of parabens and artificial flavors. The sparkle you see is the pearlescent shimmering mica. This definitely makes my teeth feel so squeaky clean.

Pap Natural Mint Non-Sensitive Teeth Whitening Powder Cavity Prevention Little Foam for Cleaning Tooth Fresh Breath Care Oral Alternative Fluoride Free Toothpaste - 0.52 oz Duo Pack

Toothpaste Tablets - Nano hydroxyapatite, Flouride Free, Organic Coconut Oil Travel Mouthwash Tablets, Remineralize & Reduce Sensitivity Toothpaste Bites for Brushing & Freshing Teeth

Purple Toothpaste for Tooth Brighten, Color Corrector Efficient Cleaning Toothpaste, 30ML Non-Sensitive Natural Tooth Stain Removal Toothpaste, Fresh Mint, Press Type Duo Pack

Purple Toothpaste for Tooth Brighten, Color Corrector Efficient Cleaning Toothpaste, 30ML Non-Sensitive Natural Tooth Stain Removal Toothpaste, Fresh Mint, Press Type

Complete Oral Care Set - Fluoride-Free Toothpaste Duo, Brush, Floss + More

Complete Smile Health Kit: Advanced Toothpaste with Oral Probiotics

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Video Review of #MOON ORAL CARE Whitening Gel Toothpaste by Briel

Video Review of #MOON ORAL CARE Whitening Gel Toothpaste by Briel