Avene

Burt's Bees

BYOMA

COSRX

Covergirl

Honest Beauty

innisfree

Meebak

Made with compassion for the planet, animals, and you

Our Story

We are an accessible wellness beauty brand that creates innovative, high-performance products leading with natural ingredients & compassion for the planet, animals and you.

When I started Pacifica 25 years ago, it wasn’t because I was like: there aren’t any brands that work for me. It was that I was not seeing brands that aligned with my values AND were effective at the same time. I thought my goal was a simple one: create products using natural ingredients that were vegan and minimized the use of petrochemicals. It turns out this is actually really hard, especially before suppliers caught up to consumers. I had to learn a lot about sustainability, naturals, our dependance on industrial farming and the petrochemical industry. I’m proud to say 25 years later that we’ve stayed firm on our mission of leading with compassion for the planet, animals and you – always being cruelty-free & vegan, continuing to challenge ourselves and the beauty industry on sustainable packaging, developing with clean, naturally-derived and effective ingredients, and having a positive impact (social justice, etc…)

– Brook Harvey-Taylor, Founder & CEO

Our Five Brand Truths

Vegan, Cruelty Free, Clean Beauty, Better Packaging, Social Justice

Pacifica

SOME BY MI

The Ordinary

TONYMOLY

Yes To

Kaelie Coleman

Aaliyah Piquet

Audgellyca Ashmarah

Amber Morin

Alexia Lilly Beauty

Alexis Lovejoy

أليسيا Pi

April Knight

Angelica Brandt

Anggys  Marcano

💗Anita G💗

Annette Battles

antonietta makeup

Alisa West

Alyssa Weddle

Avery Thompson

🌺Maria Maria🌺

Sindia Bharwani

Raya Ire

Christina P

Claire Larsen  Turner

Colleen Higginbotham

Melissa Pretko

Davida Ecklund

Dayi  G

Deya Picazo

Christina Aponte

Edgar Padilla

Anna Petek

Jamie Roman

Gaia Lemieux

Gina DiPalo

Gianna Fabiano

Ginger Coffey

Lizleidys  Eulacio

Gina Nino

Haley Jean

Heather M💜

liz bentley

Holly Lopez

Robyn C.

Kamil  Hudgins

Careli Silvan

Jaded 4u

Jas Anahi

Javoni’s Thoughts

Jessica  R.

Stephanie Carpentieri

Kalia Boiser-Gomes

Nancy Kares

Kayleigh Culp

Keerthi Muniswamy

Kortney Sims

Sarri Koziol

kimberly m

Kristen Hooper

Kristen Sterner

Kristina ⭒

Lela Pulido 

Alexis Brooke

Lu Uchiha

Marie  Arsenault

Laurie Salazar

Izzy Ochoa

MakeupBy Lovee_

Makeup Fiend

Cassidy Downey

Marissa Carrillo

martha soto

Megan Parmelee

Mia Pimental

eumelys del valle

liz campos

molly lou

Jessica Aquino

Malissa Goff

Natalie Zeolla - Reyes

Damaris Miranda

Chanel Kirkland

Lisa Sallin (IG @notyourtypical_ginger)

Maria Mazzella

Patrick Starrr

Payton Ellis

Grethnie Westbrooks

Jennifer Mahler

Maddie C

Raquey Strange

Cass .

Judy Martancik

Rosa Diaz

Sam miller

Sandra Jovanovska

Saraa Rose Beauty

Sarah Thier

Sarah Pesto

Sheri Daniels-wood

Shaddye Cortez

Joy E

Sky Verbenec

Kaylynne Stephenson

Ashley Clark

Staci  Hoover

Tamara Jackson-Morris

Tami Tourjman

Nicholene McGhee

TKeyah Winslow

Amanda Willett

Tamera Pettigrew

Tricia Reamer

Monserrat L

Vanessa Pagãn

Wendolyn Davis

Whitney Shepherd

Tiffany Lynn

Jaren Johnson

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