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e.l.f. Cosmetics

essence

Honest Beauty

innisfree

Made with compassion for the planet, animals, and you

Our Story

We are an accessible wellness beauty brand that creates innovative, high-performance products leading with natural ingredients & compassion for the planet, animals and you.

When I started Pacifica 25 years ago, it wasn’t because I was like: there aren’t any brands that work for me. It was that I was not seeing brands that aligned with my values AND were effective at the same time. I thought my goal was a simple one: create products using natural ingredients that were vegan and minimized the use of petrochemicals. It turns out this is actually really hard, especially before suppliers caught up to consumers. I had to learn a lot about sustainability, naturals, our dependance on industrial farming and the petrochemical industry. I’m proud to say 25 years later that we’ve stayed firm on our mission of leading with compassion for the planet, animals and you – always being cruelty-free & vegan, continuing to challenge ourselves and the beauty industry on sustainable packaging, developing with clean, naturally-derived and effective ingredients, and having a positive impact (social justice, etc…)

– Brook Harvey-Taylor, Founder & CEO

Our Five Brand Truths

Vegan, Cruelty Free, Clean Beauty, Better Packaging, Social Justice

Pacifica

Smashbox

SOME BY MI

The Ordinary

Too Faced

Yes To

Katherine Monzon

Amanda Fair-Durbin

Anna Ostapenko

Camye Ganske

Carlos Jauregui

Macy Yatom

Dina Z

Anna Petek

Olivia Rose

Myah Gassmann

Kat Velardi

Katie Inscore

Kaylin Moss

Kelechi O

Meghan B

molly lou

Olivia Little

Judy Martancik

angie taylor

Tay N Tonya

Desi Beauty Obsessed

Tiffany McKissack

Trinh Phạm

Cat Womanmtb

Honey Yenho

Video Review of #PACIFICA Lavender Moon Body & Pillow Mist by Dina Z

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