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Made with compassion for the planet, animals, and you

Our Story

We are an accessible wellness beauty brand that creates innovative, high-performance products leading with natural ingredients & compassion for the planet, animals and you.

When I started Pacifica 25 years ago, it wasn’t because I was like: there aren’t any brands that work for me. It was that I was not seeing brands that aligned with my values AND were effective at the same time. I thought my goal was a simple one: create products using natural ingredients that were vegan and minimized the use of petrochemicals. It turns out this is actually really hard, especially before suppliers caught up to consumers. I had to learn a lot about sustainability, naturals, our dependance on industrial farming and the petrochemical industry. I’m proud to say 25 years later that we’ve stayed firm on our mission of leading with compassion for the planet, animals and you – always being cruelty-free & vegan, continuing to challenge ourselves and the beauty industry on sustainable packaging, developing with clean, naturally-derived and effective ingredients, and having a positive impact (social justice, etc…)

– Brook Harvey-Taylor, Founder & CEO

Our Five Brand Truths

Vegan, Cruelty Free, Clean Beauty, Better Packaging, Social Justice

Pacifica

SOME BY MI

The Ordinary

TONYMOLY

Yes To

Naiara Sward

Sabina Reilly

Zuri Craig

Abi Godfrey

Ash O'Keefe

Logan Vines

Alicia Pi

Addi LaB

April Knight

Angie  Beane

💗Anita G💗💋💋💋

Annette Battles

Adriana Ionica

Ariele Mayberry

Amanda Whitehead

Bianca Ionica

Gabrielle Taylor Vines

Robyn Jamison

Candice Ramirez

Liv Chanel

Charlie Papedis

Chrissy Luv

Christina P

Courtney Hart

Zach Carter

Colleen Higginbotham

Dishti Dave

Makeupfresh

Melissa Pretko

Cyrie Wright

Destinie Bruno

Dorismar G

Dyuti Dave

Fay Sandoval

Leah Stracener

Gina DiPalo

Gina Nino

JOY CLARK

Nakeisha Guzman

Heather Fairchild

UGC Kati

Emily Weiss

Ashly Ortega

Aymé Spangler Stahl

Jade James

Jenna S⚡️

Jessica S.

Mandy Jones

Jessica  R.

kadence cantrell

Kai Cameron

Nancy Kares

kate kozak

Kat Tubbs

Kee Stingel

Kenzie Anna

Kristina ⭒

lauren 💖

Laurissa Allen

Charlene Salvatore

Lil Love

Kun Hu

Elizabeth  Barbarick

Leidy Johana López

Sophia O.

Lucelys Alvarez

chris lapp

Lulu Kehlani

Mary Allegretti

Cassidy Downey

Melissa  Harding

Starlene  Cervantes

Mimi Fuller

Mishael Howdahl

Alexandra Monopoli

Liz Mills

Nely Kostopoulou

Nancy Smart

Maria Mazzella

Grethnie Westbrooks

Rebeca Valdes

Rhonda Fraley

Samantha Ann

Sarah Thier

Sasha MUA

Schuyler Haro

shelby coghan

Kelly Morton

Intelligent Baddie

Shreya U

Isabel Butler

Ashley Marie

Stefanie Cox

Sheri Simonelli

Stacey Nelson

Tamara Jackson-Morris

Tara Handibode

Lily Salgado

Tamera Pettigrew

Lucienne Vibert

Ainsley Wells

Tiffany Lynn

wendy chavez

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