Bime Beauty

dpHUE

IGK Hair

KITSCH

Living proof

Not Your Mother's

Olaplex

Paul Mitchell

When I began the journey of making these products, I wanted them to be infused with the laid-back California spirit I love so much. I wanted them to be effortless and healthy, but I also wanted them to actually work.

I spent years developing this line working with incredible partners who helped make every aspect of Playa come to life. We have all put our hearts and souls into these products, and the end result is something I never imagined I could create.

I love our funky California beach town. Our small, passionate team. And, of course, I love our products. I hope you do, too.

We believe in the beauty of minimalism; that’s why we launched in 2017 with just five products. This original collection forms the basis of our line, and is the everyday essential routine for any hair type. Achieve the best version of your hair naturally, no drying or styling required.



Playa

This is the tea tree lemon sage thickening spray. That's a mouthful to say. And it was a free item in my last flip. This is what it looks like. This is day three. I just put a little bit of dry shampoo and I'm gonna let it settle into my roots but look at this volume. My hair is very fine. The fact that it actually looks like I have a ponytail, like a thick ponytail, is incredible right now because my regular ponytail of all of my hair with no product in it looks about this big. This is what I did yesterday and it worked really well. I need to get my hair done. I just kind of like spray it especially in like up here and in the back where it gets really flat for me. Okay aside from my roots but even now it looks a lot better. I have so much more volume now and it feels like freshly washed but also like look how much hair I have.

Video Review of #PLAYA Endless Summer Sea Salt Spray by Luke Palmieri

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