About Face

e.l.f. Cosmetics

essence

Iconic London

KAJA

Pat McGrath Labs

Pixi

Makeup that’s as cute on your vanity as it is on you. Delightfully pretty. Just because. 

We believe great makeup with a boring presentation is just insulting. Who wants to drink champagne served in a plastic to-go cup? Yeah, we’re looking at you—popular cosmetics in *decidedly unfancy* packaging. We’re here for that maximalist magic. Rich pigmentation. Bottles, palettes, and tubes cute enough to make you squeal. Bold, memorable makeup looks. A dash of nostalgia. A pinch of vintage. And a whole lot of aesthetic appeal. 

When we designed our products, we had a vintage twist in mind. They don’t make things with as much detail as they used to. (Though we’ll skip the scary vintage ingredients.) But the bottles? The vanities? The tubes? What a mood. It’s high time we bring that glamour and playfulness back to our everyday routine. Enjoy the experience, all of it. Wearing the makeup. Putting it on. Seeing that gorgeous bottle on your vanity.

Live your contradictions. Love them. Transform your routines into something magical.. And may the wings of your eyeliner always be even.

Pretty Vulgar

Too Faced

maribel solis

Abby Zatezalo

Ashton Skelton

Alicia Adams

Alicia Pi

Amanda Martin

April Knight

Annette Battles

Annie Miller

april young

Avery Thompson

Babita Ghimire

Josephine Northup

Emmpowerr Y

Christina P

Charlotte Cook

Deanna Kenneda

Eliana ♥️🧡

Fay Sandoval

Gina DiPalo

Kaelyn Higgs

Katelyn Henry

Heather Fairchild

Helen edna

Brittany  Nicole

Jessica  Orozco

Mandy Jones

Jessica  Robles

JULIE MOON

Janci M

Nancy Kares

Katherine Garcia

Lexi Hitchcock

Elizabeth  Barbarick

Lori Gober

Lauren Roddie

Sara Conley

Rebecca Southerland

Maria Maltese

Maria Mazzella

Judy Martancik

Rosa Diaz

Cassandra  Engelmann

Sarah Thier

Sharnell James

Shancovia Everett

Sheri Daniels-wood

Amanda Sistrunk

Stacey Nelson 💋

Rina Ostrinsky

Linda a Rains

Lucienne Vibert

Wendy Kitterle

Andrea Perry

yxoxo mua

Jessica Shoop

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