About Face

e.l.f. Cosmetics

essence

Iconic London

KAJA

Pat McGrath Labs

Pixi

Makeup that’s as cute on your vanity as it is on you. Delightfully pretty. Just because. 

We believe great makeup with a boring presentation is just insulting. Who wants to drink champagne served in a plastic to-go cup? Yeah, we’re looking at you—popular cosmetics in *decidedly unfancy* packaging. We’re here for that maximalist magic. Rich pigmentation. Bottles, palettes, and tubes cute enough to make you squeal. Bold, memorable makeup looks. A dash of nostalgia. A pinch of vintage. And a whole lot of aesthetic appeal. 

When we designed our products, we had a vintage twist in mind. They don’t make things with as much detail as they used to. (Though we’ll skip the scary vintage ingredients.) But the bottles? The vanities? The tubes? What a mood. It’s high time we bring that glamour and playfulness back to our everyday routine. Enjoy the experience, all of it. Wearing the makeup. Putting it on. Seeing that gorgeous bottle on your vanity.

Live your contradictions. Love them. Transform your routines into something magical.. And may the wings of your eyeliner always be even.

Pretty Vulgar

Too Faced

Gabe Adams

Morgan Vanis

Makayla Molina

Summer Lenahan

khloe klopfenstein

Anajha Harsley

Ms Acklema Ally

Ashton Skelton

Alicia Pi

April Knight

Angie  Beane

Angela Bourret

Annette Battles

Annie Miller

Amanda Whitehead

Cassandra Croft

Brooke Buczek ★

Caroline <3

Christina P

Crystal Stephens

Jill Coble

Daniella G

Oui Darajorn

Eliana ♥️🧡

Elizabeth Stone

Emma Leidy

Fay Sandoval

Gina DiPalo

Betsy K

Kami Griswold

Hannah Montalvo

Heather M💜

Jackie McClellan

Jannah S

Jazmin Nevarez

Maria Dreiling

Jessica Madrid

Jess Morrisroe

Jillian Rhae

Jessica  R.

Julia Witman

Julie Donnelly

kadence cantrell

Kalii Sue

Nancy Kares

Katherine Garcia

Kaylan  Simmons

Kathleen Elliott

Kenny Jouadi

KK KUMFY

laguna herbals

Lauren Joanne

Laurissa Allen

Liana Davydov

lila woolery

Lil Love

Li Tom

Elizabeth  Barbarick

Mattie poe

Makie Noriega

Marissa Carrillo

mia Chapman

Mackenzi Martin

Mimi Fuller

Maya Clark

Natalia Kravtsova

Maria Mazzella

Grethnie Westbrooks

Reagan  Milby

Judy Martancik

Ruthie Beauty

Jazzy G

Saken Naser

Sam miller

Sarah Thier

Sara Rebeterano

Shakila I

shouka monghate

Kun Hu

Linda a Rains

Jessica Blum

Tawny Vanis

Willow Herod

Lucienne Vibert

Wendolyn Davis

Kendra Raymond

Similar Products

Heated Lash Curler

Blinc

Pro Lash Separator

Babe Original

You Go Curl! Eyelash Curler

Pretty Vulgar

Relevee Lash Curler

Surratt Beauty

Eyelash Curler

MoxieLash

Lash Lifter Mini Comb

Almost Famous

Classic Lash Curler

Tweezerman

Brush on Adhesive

Lilly Lashes

Lash Lifter Eyelash Curler

Almost Famous

Pro Lash Lifter

Babe Original

Other reviews

Pretty Vulgar

Similar Brands