Alleyoop

ColourPop

Hourglass

I'M MEME

ITEM Beauty

Jillian Dempsey

Makeup that’s as cute on your vanity as it is on you. Delightfully pretty. Just because. 

We believe great makeup with a boring presentation is just insulting. Who wants to drink champagne served in a plastic to-go cup? Yeah, we’re looking at you—popular cosmetics in *decidedly unfancy* packaging. We’re here for that maximalist magic. Rich pigmentation. Bottles, palettes, and tubes cute enough to make you squeal. Bold, memorable makeup looks. A dash of nostalgia. A pinch of vintage. And a whole lot of aesthetic appeal. 

When we designed our products, we had a vintage twist in mind. They don’t make things with as much detail as they used to. (Though we’ll skip the scary vintage ingredients.) But the bottles? The vanities? The tubes? What a mood. It’s high time we bring that glamour and playfulness back to our everyday routine. Enjoy the experience, all of it. Wearing the makeup. Putting it on. Seeing that gorgeous bottle on your vanity.

Live your contradictions. Love them. Transform your routines into something magical.. And may the wings of your eyeliner always be even.

Pretty Vulgar

RMS Beauty

Saie

Diane Rhodes

Tara Carter

Annie Miller

Ariana Erkelens

Mingyi Wu

Chelsea Williams

Chynna Rowe

Gina  Messiano

Victoria Faylene

Jamie Bourcy

Kaelin Moos

Laurissa Allen

Lindsey Leonard

Melissa Gerber

Natalie Williamson

Lisa Sallin (IG @notyourtypical_ginger)

Kimberly Azevedo

Rebecca Myers

Ria kumar

Shaya Nadaf

Stephanie  McCrimmon

Jessica Blum

Video Review of #PRETTY VULGAR Uncaged Eyeshadow Primer by Jamie Bourcy

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